How to connect HubSpot and Zoho Inventory
Create a New Scenario to Connect HubSpot and Zoho Inventory
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Zoho Inventory will be your first step. To do this, click "Choose an app," find HubSpot or Zoho Inventory, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Zoho Inventory Node
Next, click the plus (+) icon on the HubSpot node, select Zoho Inventory from the list of available apps, and choose the action you need from the list of nodes within Zoho Inventory.

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Zoho Inventory

Authenticate Zoho Inventory
Now, click the Zoho Inventory node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho Inventory settings. Authentication allows you to use Zoho Inventory through Latenode.
Configure the HubSpot and Zoho Inventory Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Zoho Inventory Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Zoho Inventory
Trigger on Webhook
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HubSpot
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring HubSpot, Zoho Inventory, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Zoho Inventory integration works as expected. Depending on your setup, data should flow between HubSpot and Zoho Inventory (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Zoho Inventory
HubSpot + Zoho Inventory + Slack: When a deal reaches the 'Closed Won' stage in HubSpot, check product availability in Zoho Inventory. If available, send a notification to the sales team in Slack.
Zoho Inventory + QuickBooks + HubSpot: When a sales order is marked as shipped in Zoho Inventory, create an invoice in QuickBooks and update the corresponding deal stage in HubSpot.
HubSpot and Zoho Inventory integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Zoho Inventory
Connect Zoho Inventory to Latenode and automate stock updates across platforms. Track orders, manage product levels, and trigger alerts when items run low, all within visual workflows. Enhance inventory visibility by integrating sales data from multiple sources using Latenode's AI-powered data transformation tools.
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See how Latenode works
FAQ HubSpot and Zoho Inventory
How can I connect my HubSpot account to Zoho Inventory using Latenode?
To connect your HubSpot account to Zoho Inventory on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Zoho Inventory accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update inventory upon deal closing?
Yes, you can! Latenode's visual editor and AI co-pilot makes it easy to trigger automatic Zoho Inventory updates whenever a deal closes in HubSpot, saving you manual work.
What types of tasks can I perform by integrating HubSpot with Zoho Inventory?
Integrating HubSpot with Zoho Inventory allows you to perform various tasks, including:
- Create new Zoho Inventory items from new HubSpot form submissions.
- Update contact properties in HubSpot when a new invoice is created.
- Sync product information between HubSpot and Zoho Inventory.
- Trigger email campaigns from HubSpot based on inventory levels.
- Automatically generate deals in HubSpot from Zoho Inventory orders.
How easily can I customize my HubSpot workflows in Latenode?
Latenode offers no-code blocks, JavaScript functions, and an AI assistant so you can build advanced custom HubSpot workflows easily.
Are there any limitations to the HubSpot and Zoho Inventory integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync may require custom configuration.
- Complex pricing rules might require custom JavaScript functions.
- Initial setup requires admin access to both HubSpot and Zoho Inventory.