Instagram for Business and Customer.io Integration

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Automatically add new Instagram for Business leads into Customer.io for targeted campaigns. Latenode's visual editor makes complex segmentations easy, and affordable execution-based pricing ensures it scales with your business.

Instagram for Business + Customer.io integration

Connect Instagram for Business and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Instagram for Business

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Instagram for Business and Customer.io

Create a New Scenario to Connect Instagram for Business and Customer.io

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Customer.io will be your first step. To do this, click "Choose an app," find Instagram for Business or Customer.io, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node

Select the Instagram for Business node from the app selection panel on the right.

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Instagram for Business

Configure the Instagram for Business

Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Instagram for Business

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#1 Instagram for Business

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Connection *

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Map

Connect Instagram for Business

Sign In

Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Instagram for Business node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Instagram for Business

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Instagram for Business

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Customer.io

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Connect Customer.io

Sign In

Run node once

Configure the Instagram for Business and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Instagram for Business

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Customer.io

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#2 Customer.io

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Customer.io Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Instagram for Business and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Customer.io

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Trigger on Webhook

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Instagram for Business

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Iterator

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Webhook response

Save and Activate the Scenario

After configuring Instagram for Business, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Customer.io integration works as expected. Depending on your setup, data should flow between Instagram for Business and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Instagram for Business and Customer.io

Instagram for Business + Slack + Customer.io: When new media is posted on Instagram, a notification is sent to a Slack channel to alert the sales team. If they mark the post as lead generating then a customer profile is created or updated in Customer.io.

Customer.io + Facebook Ads Campaign Management + Instagram for Business: Tracked customer events in Customer.io trigger updates to Facebook Ads campaigns. Users exhibiting specific behaviors are retargeted using ads on Facebook and Instagram.

Instagram for Business and Customer.io integration alternatives

About Instagram for Business

Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.

Related categories

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Instagram for Business and Customer.io

How can I connect my Instagram for Business account to Customer.io using Latenode?

To connect your Instagram for Business account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Instagram for Business and click on "Connect".
  • Authenticate your Instagram for Business and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Customer.io campaigns from new Instagram for Business followers?

Yes, you can! Latenode's visual builder makes it easy to trigger personalized Customer.io campaigns whenever you get a new follower on Instagram for Business. Engage and nurture your audience instantly.

What types of tasks can I perform by integrating Instagram for Business with Customer.io?

Integrating Instagram for Business with Customer.io allows you to perform various tasks, including:

  • Adding new Instagram followers to Customer.io as identified customers.
  • Sending personalized welcome messages to new followers via Customer.io.
  • Updating Customer.io profiles with Instagram for Business engagement data.
  • Triggering targeted email sequences based on Instagram ad interactions.
  • Segmenting users in Customer.io based on their Instagram activity.

Can I automatically update Customer.io segments from Instagram ad data?

Yes! Latenode's low-code platform enables real-time segment updates, keeping your Customer.io data fresh and campaigns hyper-relevant.

Are there any limitations to the Instagram for Business and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by the Instagram for Business API may affect data retrieval.
  • Customer.io's API usage is subject to their pricing and usage policies.
  • Historical Instagram for Business data prior to integration might not be accessible.

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