How to connect Instagram for Business and Facebook Lead Ads
Create a New Scenario to Connect Instagram for Business and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Instagram for Business or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Instagram for Business node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

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Facebook Lead Ads
Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Instagram for Business and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Instagram for Business and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Facebook Lead Ads
Facebook Lead Ads + Slack: When a new lead is submitted via Facebook Lead Ads, a notification is sent to a designated Slack channel.
Facebook Lead Ads + Google Sheets: Automatically log new leads from Facebook Lead Ads into a Google Sheet for easy tracking and management.
Instagram for Business and Facebook Lead Ads integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ Instagram for Business and Facebook Lead Ads
How can I connect my Instagram for Business account to Facebook Lead Ads using Latenode?
To connect your Instagram for Business account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically send lead data to Instagram for remarketing?
Yes, you can! Latenode automates data transfer, ensuring Facebook Lead Ads data seamlessly updates Instagram for Business custom audiences. Target qualified leads with relevant Instagram ads.
What types of tasks can I perform by integrating Instagram for Business with Facebook Lead Ads?
Integrating Instagram for Business with Facebook Lead Ads allows you to perform various tasks, including:
- Automatically create Instagram audience segments from new Facebook leads.
- Post personalized thank you messages to Instagram users who submit lead forms.
- Update a CRM with lead information gathered from both platforms.
- Send automated welcome emails to leads captured through Facebook Lead Ads.
- Track the ROI of your Facebook ad campaigns using Instagram insights.
Can I use JavaScript to transform lead data before sending to Instagram?
Yes! Latenode allows you to use JavaScript code blocks to modify and format lead data for optimal use in your Instagram for Business workflows.
Are there any limitations to the Instagram for Business and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the APIs of both platforms.
- Custom audience size limitations on Instagram may affect remarketing efforts.
- Complex data transformations might require advanced JavaScript coding skills.