How to connect Instagram for Business and Gender API
Create a New Scenario to Connect Instagram for Business and Gender API
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Gender API will be your first step. To do this, click "Choose an app," find Instagram for Business or Gender API, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Gender API Node
Next, click the plus (+) icon on the Instagram for Business node, select Gender API from the list of available apps, and choose the action you need from the list of nodes within Gender API.

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Gender API
Authenticate Gender API
Now, click the Gender API node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gender API settings. Authentication allows you to use Gender API through Latenode.
Configure the Instagram for Business and Gender API Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Gender API Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Gender API
Trigger on Webhook
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Instagram for Business
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Gender API, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Gender API integration works as expected. Depending on your setup, data should flow between Instagram for Business and Gender API (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Gender API
Instagram for Business + Gender API + Google Sheets: When a new media is posted on Instagram, the flow retrieves user insights, uses the Gender API to determine gender by name, and logs the username and gender data in a Google Sheet.
Instagram for Business + Gender API + Slack: When new media is posted, the flow identifies new followers using Instagram for Business, determines their gender using Gender API based on their username, and sends a summary to a Slack channel.
Instagram for Business and Gender API integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Gender API
Use Gender API in Latenode to automatically determine gender from names, cleaning and enriching contact data. Build flows that personalize comms or segment users based on inferred gender. Streamline data hygiene and customer profiling with automated gender detection, cutting manual data entry in Latenode workflows.
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See how Latenode works
FAQ Instagram for Business and Gender API
How can I connect my Instagram for Business account to Gender API using Latenode?
To connect your Instagram for Business account to Gender API on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Gender API accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate gender-based Instagram ad targeting?
Yes, with Latenode! Automate audience segmentation based on gender predictions from Gender API to refine ad targeting. Leverage Latenode’s visual editor and JavaScript blocks for custom logic and enhanced precision.
What types of tasks can I perform by integrating Instagram for Business with Gender API?
Integrating Instagram for Business with Gender API allows you to perform various tasks, including:
- Automatically identify the gender of Instagram followers.
- Segment Instagram followers based on gender data.
- Personalize marketing messages by gender.
- Analyze demographic trends within your audience.
- Improve targeting of Instagram ad campaigns.
What Instagram for Business data can Latenode access and process?
Latenode can access profile information, posts, follower details, and engagement metrics. Use this data combined with Gender API to build data-driven workflows.
Are there any limitations to the Instagram for Business and Gender API integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Gender API accuracy is not 100%, relying on name analysis.
- Instagram for Business API rate limits may impact high-volume workflows.
- Data privacy regulations require careful handling of gender information.