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Track Instagram for Business campaign performance in Google Analytics using Latenode’s visual editor. Customize data flows with JavaScript for deeper insights, and scale affordably by paying only for execution time.
Connect Instagram for Business and Google Analytics in minutes with Latenode.
Create Instagram for Business to Google Analytics workflow
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Instagram for Business
Google Analytics
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Create a New Scenario to Connect Instagram for Business and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Google Analytics will be your first step. To do this, click "Choose an app," find Instagram for Business or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.
Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Instagram for Business node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Instagram for Business
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Instagram for Business and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Google Analytics integration works as expected. Depending on your setup, data should flow between Instagram for Business and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Analytics + Facebook Ads Campaign Management: When a Google Analytics report indicates a drop in website traffic, the automation automatically pauses the corresponding ad set in Facebook Ads to prevent unnecessary spending.
Google Analytics + Instagram for Business + Google Sheets: This automation logs website traffic data from Google Analytics. When a spike in traffic correlates with a recent Instagram post, it logs Instagram post engagement metrics into a Google Sheet for tracking campaign effectiveness.
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Instagram for Business account to Google Analytics using Latenode?
To connect your Instagram for Business account to Google Analytics on Latenode, follow these steps:
Can I track Instagram campaign conversions in Google Analytics?
Yes, you can! Latenode allows seamless data transfer, tracking Instagram ad conversions as Analytics events. Visualize campaign ROI, using Latenode's advanced logic to filter/transform data.
What types of tasks can I perform by integrating Instagram for Business with Google Analytics?
Integrating Instagram for Business with Google Analytics allows you to perform various tasks, including:
How do I automate Instagram for Business report generation in Google Analytics?
Use Latenode's scheduling features and JavaScript blocks to automatically generate/email customized reports from connected Instagram for Business and Google Analytics data.
Are there any limitations to the Instagram for Business and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: