How to connect Instagram for Business and Google Calendar
Create a New Scenario to Connect Instagram for Business and Google Calendar
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Google Calendar will be your first step. To do this, click "Choose an app," find Instagram for Business or Google Calendar, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Calendar Node
Next, click the plus (+) icon on the Instagram for Business node, select Google Calendar from the list of available apps, and choose the action you need from the list of nodes within Google Calendar.

Instagram for Business
⚙
Google Calendar
Authenticate Google Calendar
Now, click the Google Calendar node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Calendar settings. Authentication allows you to use Google Calendar through Latenode.
Configure the Instagram for Business and Google Calendar Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Google Calendar Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Google Calendar
Trigger on Webhook
⚙
Instagram for Business
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Google Calendar, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Google Calendar integration works as expected. Depending on your setup, data should flow between Instagram for Business and Google Calendar (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Google Calendar
Instagram for Business + Slack: When a new media is posted on Instagram for Business, a message is sent to a Slack channel to announce the new post.
Google Calendar + HubSpot + Instagram for Business: When a new event is created in Google Calendar, a marketing activity is logged in HubSpot. After that, a reminder post is created on Instagram for Business.
Instagram for Business and Google Calendar integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
Related categories
About Google Calendar
Sync Google Calendar with other apps in Latenode to automate scheduling tasks. Create events from CRM data, send reminders via SMS, or update project management tools based on calendar changes. Latenode's visual editor simplifies these workflows, offering scalable, no-code customization, plus advanced JS options when needed.
Related categories
See how Latenode works
FAQ Instagram for Business and Google Calendar
How can I connect my Instagram for Business account to Google Calendar using Latenode?
To connect your Instagram for Business account to Google Calendar on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Google Calendar accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically schedule Instagram posts based on Google Calendar events?
Yes, easily! Latenode lets you build custom automations to schedule posts according to your calendar. Use no-code blocks or JavaScript for advanced logic, ensuring timely, relevant content.
What types of tasks can I perform by integrating Instagram for Business with Google Calendar?
Integrating Instagram for Business with Google Calendar allows you to perform various tasks, including:
- Create Google Calendar events for new Instagram for Business followers.
- Get notified of upcoming events to schedule Instagram posts accordingly.
- Automatically update event details in Google Calendar from Instagram data.
- Post a reminder to Instagram Stories when a Google Calendar event is near.
- Analyze event attendance and post relevant content on Instagram.
How secure is my Instagram for Business data when using Latenode?
Latenode uses advanced encryption and secure authentication to protect your Instagram for Business data throughout all integration workflows.
Are there any limitations to the Instagram for Business and Google Calendar integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business and Google Calendar APIs may affect automation speed.
- Complex data transformations might require JavaScript coding for optimal results.
- Changes to the Instagram for Business or Google Calendar APIs could require workflow adjustments.