How to connect Instagram for Business and Google Cloud BigQuery (REST)
Create a New Scenario to Connect Instagram for Business and Google Cloud BigQuery (REST)
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Google Cloud BigQuery (REST) will be your first step. To do this, click "Choose an app," find Instagram for Business or Google Cloud BigQuery (REST), and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Cloud BigQuery (REST) Node
Next, click the plus (+) icon on the Instagram for Business node, select Google Cloud BigQuery (REST) from the list of available apps, and choose the action you need from the list of nodes within Google Cloud BigQuery (REST).

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Authenticate Google Cloud BigQuery (REST)
Now, click the Google Cloud BigQuery (REST) node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Cloud BigQuery (REST) settings. Authentication allows you to use Google Cloud BigQuery (REST) through Latenode.
Configure the Instagram for Business and Google Cloud BigQuery (REST) Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Google Cloud BigQuery (REST) Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instagram for Business, Google Cloud BigQuery (REST), and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Google Cloud BigQuery (REST) integration works as expected. Depending on your setup, data should flow between Instagram for Business and Google Cloud BigQuery (REST) (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Google Cloud BigQuery (REST)
Instagram for Business + Google Cloud BigQuery (REST) + Google Sheets: When new media is posted on Instagram, its insights are retrieved and stored in Google BigQuery. Then, a query is run on BigQuery to analyze campaign performance, and the results are visualized in a Google Sheet.
Google Cloud BigQuery (REST) + Instagram for Business + Slack: Periodically, query BigQuery to analyze social media trends related to Instagram campaigns. When key opportunities are identified based on the query results, a notification is sent to the marketing team in Slack.
Instagram for Business and Google Cloud BigQuery (REST) integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Google Cloud BigQuery (REST)
Automate BigQuery data workflows in Latenode. Query and analyze massive datasets directly within your automation scenarios, bypassing manual SQL. Schedule queries, transform results with JavaScript, and pipe data to other apps. Scale your data processing without complex coding or expensive per-operation fees. Perfect for reporting, analytics, and data warehousing automation.
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FAQ Instagram for Business and Google Cloud BigQuery (REST)
How can I connect my Instagram for Business account to Google Cloud BigQuery (REST) using Latenode?
To connect your Instagram for Business account to Google Cloud BigQuery (REST) on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Google Cloud BigQuery (REST) accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Instagram ad performance in BigQuery?
Yes, you can! Latenode simplifies data transfer, letting you automatically send Instagram for Business ad data to Google Cloud BigQuery (REST). Analyze it alongside other marketing data for deeper insights.
What types of tasks can I perform by integrating Instagram for Business with Google Cloud BigQuery (REST)?
Integrating Instagram for Business with Google Cloud BigQuery (REST) allows you to perform various tasks, including:
- Automate the export of Instagram ad campaign performance metrics.
- Centralize social media data with other business intelligence data.
- Create custom dashboards to visualize Instagram data in real time.
- Analyze audience engagement trends across Instagram campaigns.
- Trigger alerts based on Instagram data exceeding specified thresholds.
HowsecureistheInstagramforBusinessintegrationonLatenode?
Latenode uses secure authentication protocols to protect your data. Access is limited by scopes, with options to use advanced encryption and custom auth flows.
Are there any limitations to the Instagram for Business and Google Cloud BigQuery (REST) integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business and Google Cloud BigQuery (REST) APIs may affect data transfer frequency.
- Historical data retrieval from Instagram for Business is subject to API availability.
- Complex data transformations may require custom JavaScript code within Latenode.