How to connect Instagram for Business and Gravity Forms
Create a New Scenario to Connect Instagram for Business and Gravity Forms
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Gravity Forms will be your first step. To do this, click "Choose an app," find Instagram for Business or Gravity Forms, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Gravity Forms Node
Next, click the plus (+) icon on the Instagram for Business node, select Gravity Forms from the list of available apps, and choose the action you need from the list of nodes within Gravity Forms.

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Gravity Forms

Authenticate Gravity Forms
Now, click the Gravity Forms node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gravity Forms settings. Authentication allows you to use Gravity Forms through Latenode.
Configure the Instagram for Business and Gravity Forms Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Gravity Forms Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Gravity Forms
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Gravity Forms, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Gravity Forms integration works as expected. Depending on your setup, data should flow between Instagram for Business and Gravity Forms (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Gravity Forms
Instagram for Business + Gravity Forms + Google Sheets: When a new media is posted on Instagram, a Gravity Forms form is submitted and the entry data is then added to a Google Sheet for tracking and analysis.
Gravity Forms + Instagram for Business + Slack: When a VIP customer submits a Gravity Forms form, a personalized thank you message is sent via Instagram, and a notification is sent to a designated Slack channel to inform the sales team.
Instagram for Business and Gravity Forms integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code — all inside Latenode's visual builder.
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FAQ Instagram for Business and Gravity Forms
How can I connect my Instagram for Business account to Gravity Forms using Latenode?
To connect your Instagram for Business account to Gravity Forms on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Gravity Forms accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post Gravity Forms submissions to Instagram?
Yes, you can! With Latenode, easily trigger Instagram posts from new Gravity Forms entries. Use our visual editor and JavaScript blocks to format data precisely as needed, ensuring consistent branding and messaging.
What types of tasks can I perform by integrating Instagram for Business with Gravity Forms?
Integrating Instagram for Business with Gravity Forms allows you to perform various tasks, including:
- Create Instagram posts from new Gravity Forms submissions.
- Add Gravity Forms submitters to Instagram for Business custom audiences.
- Send direct messages to users who submit specific Gravity Forms.
- Update Gravity Forms entries with data from Instagram interactions.
- Schedule Instagram posts based on Gravity Forms submission dates.
What kind of data can I access from Instagram for Business on Latenode?
Latenode allows you to access posts, comments, user profiles, stories, and insights data, enabling powerful automations for your business.
Are there any limitations to the Instagram for Business and Gravity Forms integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API rate limits may affect high-volume workflows.
- Complex data transformations may require JavaScript knowledge.
- Changes to either API could require workflow adjustments.