How to connect Instagram for Business and HubSpot
Create a New Scenario to Connect Instagram for Business and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or HubSpot will be your first step. To do this, click "Choose an app," find Instagram for Business or HubSpot, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Instagram for Business node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Instagram for Business and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and HubSpot integration works as expected. Depending on your setup, data should flow between Instagram for Business and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and HubSpot
Instagram for Business + HubSpot + Slack: When new media is posted on an Instagram for Business account, a new contact is created or updated in HubSpot. Then, a notification is sent to a specified Slack channel.
HubSpot + Instagram for Business + Google Sheets: Analyze marketing campaign performance by retrieving media insights from Instagram for Business for each HubSpot deal and storing them in a Google Sheet.
Instagram for Business and HubSpot integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ Instagram for Business and HubSpot
How can I connect my Instagram for Business account to HubSpot using Latenode?
To connect your Instagram for Business account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I create HubSpot contacts from Instagram for Business leads?
Yes, you can! Latenode's visual builder makes it easy to automate contact creation. Automatically add new leads to HubSpot, ensuring no potential customer is missed. Maximize lead capture from Instagram.
What types of tasks can I perform by integrating Instagram for Business with HubSpot?
Integrating Instagram for Business with HubSpot allows you to perform various tasks, including:
- Create HubSpot contacts from new Instagram for Business leads.
- Update HubSpot contact properties based on Instagram for Business activity.
- Trigger HubSpot workflows from Instagram for Business events.
- Log Instagram for Business interactions as HubSpot timeline activities.
- Sync Instagram for Business ad data with HubSpot for reporting.
How do I automate reporting between Instagram for Business and HubSpot?
Latenode lets you schedule custom reports, merging Instagram for Business data into HubSpot dashboards. Use JavaScript for advanced data transformations.
Are there any limitations to the Instagram for Business and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Instagram for Business data may not be immediately available.
- Rate limits on the Instagram for Business API may affect high-volume workflows.
- Custom object syncing requires advanced configuration and may have limitations.