How to connect Instagram for Business and Instantly
Create a New Scenario to Connect Instagram for Business and Instantly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Instantly will be your first step. To do this, click "Choose an app," find Instagram for Business or Instantly, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instantly Node
Next, click the plus (+) icon on the Instagram for Business node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.

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Authenticate Instantly
Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.
Configure the Instagram for Business and Instantly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Instantly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instantly
Trigger on Webhook
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Instagram for Business
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Instantly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Instantly integration works as expected. Depending on your setup, data should flow between Instagram for Business and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Instantly
Instagram for Business + Instantly + Google Sheets: When new media is posted on Instagram for Business, the lead data is created in Instantly and added to a Google Sheet for performance tracking and reporting.
Instantly + Instagram for Business + Slack: When a new lead is created in Instantly, get user insights from Instagram for Business and send a Slack message to alert the team about the new lead.
Instagram for Business and Instantly integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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See how Latenode works
FAQ Instagram for Business and Instantly
How can I connect my Instagram for Business account to Instantly using Latenode?
To connect your Instagram for Business account to Instantly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Instantly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead outreach based on Instagram for Business engagement?
Yes, you can! Latenode allows you to trigger Instantly campaigns based on Instagram for Business activity, nurturing leads faster. Use our visual editor for sophisticated automation.
What types of tasks can I perform by integrating Instagram for Business with Instantly?
Integrating Instagram for Business with Instantly allows you to perform various tasks, including:
- Automatically adding new Instagram for Business followers to Instantly campaigns.
- Sending personalized messages via Instantly to users who comment on Instagram for Business posts.
- Creating Instantly leads from users who interact with Instagram for Business stories.
- Updating lead information in Instantly based on data from Instagram for Business profiles.
- Triggering Instantly email sequences for new Instagram for Business direct message inquiries.
How secure is my Instagram for Business data when using Latenode?
Latenode employs industry-standard security measures to protect your data, including encryption and secure authentication protocols for your peace of mind.
Are there any limitations to the Instagram for Business and Instantly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business and Instantly APIs may affect workflow speed.
- Complex workflows might require JavaScript coding for advanced data transformations.
- Changes to either the Instagram for Business or Instantly APIs could temporarily disrupt workflows.