Instagram for Business and Klaviyo Integration

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Automatically add Instagram for Business leads into Klaviyo and segment them based on engagement. Latenode's visual editor and affordable execution pricing makes custom follow-up sequences easy and cost-effective.

Swap Apps

Instagram for Business

Klaviyo

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Instagram for Business and Klaviyo

Create a New Scenario to Connect Instagram for Business and Klaviyo

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Klaviyo will be your first step. To do this, click "Choose an app," find Instagram for Business or Klaviyo, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node

Select the Instagram for Business node from the app selection panel on the right.

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Instagram for Business

Configure the Instagram for Business

Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Instagram for Business

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#1 Instagram for Business

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Connection *

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Connect Instagram for Business

Sign In

Run node once

Add the Klaviyo Node

Next, click the plus (+) icon on the Instagram for Business node, select Klaviyo from the list of available apps, and choose the action you need from the list of nodes within Klaviyo.

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Instagram for Business

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Klaviyo

Authenticate Klaviyo

Now, click the Klaviyo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Klaviyo settings. Authentication allows you to use Klaviyo through Latenode.

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Instagram for Business

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Klaviyo

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#2 Klaviyo

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Connection *

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Connect Klaviyo

Sign In

Run node once

Configure the Instagram for Business and Klaviyo Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Instagram for Business

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Klaviyo

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#2 Klaviyo

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Connect Klaviyo

Klaviyo Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Instagram for Business and Klaviyo Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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JavaScript

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AI Anthropic Claude 3

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Klaviyo

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Trigger on Webhook

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Instagram for Business

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Iterator

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Webhook response

Save and Activate the Scenario

After configuring Instagram for Business, Klaviyo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Klaviyo integration works as expected. Depending on your setup, data should flow between Instagram for Business and Klaviyo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Instagram for Business and Klaviyo

Instagram for Business + Klaviyo + Shopify: When new media is posted on Instagram, retrieve user insights, then add the user to a Klaviyo list. When a new customer is created on Shopify, add the customer to a Klaviyo list for welcome emails, possibly offering a discount.

Facebook Lead Ads + Klaviyo + Instagram for Business: When a new lead is submitted on Facebook Lead Ads, the lead details are fetched and added to a Klaviyo list. Then a personalized DM is sent on Instagram based on the ad interaction using profile details from Klaviyo.

Instagram for Business and Klaviyo integration alternatives

About Instagram for Business

Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.

Related categories

About Klaviyo

Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.

See how Latenode works

FAQ Instagram for Business and Klaviyo

How can I connect my Instagram for Business account to Klaviyo using Latenode?

To connect your Instagram for Business account to Klaviyo on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Instagram for Business and click on "Connect".
  • Authenticate your Instagram for Business and Klaviyo accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Klaviyo emails from new Instagram for Business followers?

Yes, you can! Latenode's visual editor makes it easy to trigger personalized Klaviyo emails based on new Instagram for Business followers, boosting engagement and conversions.

What types of tasks can I perform by integrating Instagram for Business with Klaviyo?

Integrating Instagram for Business with Klaviyo allows you to perform various tasks, including:

  • Add new Instagram for Business followers to a Klaviyo list.
  • Trigger Klaviyo email sequences based on Instagram for Business ad engagement.
  • Update Klaviyo profiles with data from Instagram for Business posts.
  • Send personalized Klaviyo messages to users who comment on Instagram for Business posts.
  • Segment Klaviyo contacts based on Instagram for Business follower demographics.

How secure is connecting Instagram for Business to Klaviyo via Latenode?

Latenode employs robust security measures, including encryption and secure authentication protocols, to protect your Instagram for Business and Klaviyo data during integration and workflow execution.

Are there any limitations to the Instagram for Business and Klaviyo integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • API rate limits imposed by Instagram for Business and Klaviyo may affect high-volume workflows.
  • Certain Instagram for Business data points might not be directly available through the API.
  • Custom JavaScript code might be required for very complex data transformations.

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