How to connect Instagram for Business and LeadMagic
Create a New Scenario to Connect Instagram for Business and LeadMagic
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or LeadMagic will be your first step. To do this, click "Choose an app," find Instagram for Business or LeadMagic, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the LeadMagic Node
Next, click the plus (+) icon on the Instagram for Business node, select LeadMagic from the list of available apps, and choose the action you need from the list of nodes within LeadMagic.

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Authenticate LeadMagic
Now, click the LeadMagic node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your LeadMagic settings. Authentication allows you to use LeadMagic through Latenode.
Configure the Instagram for Business and LeadMagic Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and LeadMagic Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, LeadMagic, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and LeadMagic integration works as expected. Depending on your setup, data should flow between Instagram for Business and LeadMagic (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and LeadMagic
Instagram for Business + LeadMagic + Google Sheets: When a new media is posted on Instagram, use LeadMagic to find profiles and add new rows with lead data to Google Sheets.
LeadMagic + Instagram for Business + Slack: When LeadMagic finds a new profile from Instagram, send a notification to a Slack channel.
Instagram for Business and LeadMagic integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About LeadMagic
Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.
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See how Latenode works
FAQ Instagram for Business and LeadMagic
How can I connect my Instagram for Business account to LeadMagic using Latenode?
To connect your Instagram for Business account to LeadMagic on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and LeadMagic accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Instagram leads to LeadMagic?
Yes, you can automatically add Instagram leads to LeadMagic. Latenode's visual editor makes it simple to create workflows that trigger lead creation in LeadMagic, saving you time and improving follow-up speed.
What types of tasks can I perform by integrating Instagram for Business with LeadMagic?
Integrating Instagram for Business with LeadMagic allows you to perform various tasks, including:
- Automatically creating new LeadMagic leads from Instagram form submissions.
- Updating lead information in LeadMagic based on Instagram activity.
- Sending automated follow-up messages through LeadMagic to Instagram leads.
- Segmenting Instagram leads within LeadMagic based on engagement metrics.
- Tracking campaign performance across Instagram and LeadMagic.
How secure is connecting Instagram for Business on Latenode?
Latenode uses secure authentication protocols to protect your Instagram for Business and LeadMagic data during the connection and workflow execution.
Are there any limitations to the Instagram for Business and LeadMagic integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram API may affect high-volume workflows.
- Custom field mapping beyond standard LeadMagic fields may require JavaScript blocks.
- Historical data migration from Instagram to LeadMagic is not supported by default.