How to connect Instagram for Business and Lemlist
Create a New Scenario to Connect Instagram for Business and Lemlist
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Lemlist will be your first step. To do this, click "Choose an app," find Instagram for Business or Lemlist, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Lemlist Node
Next, click the plus (+) icon on the Instagram for Business node, select Lemlist from the list of available apps, and choose the action you need from the list of nodes within Lemlist.

Instagram for Business
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Lemlist

Authenticate Lemlist
Now, click the Lemlist node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Lemlist settings. Authentication allows you to use Lemlist through Latenode.
Configure the Instagram for Business and Lemlist Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Lemlist Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Lemlist
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Lemlist, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Lemlist integration works as expected. Depending on your setup, data should flow between Instagram for Business and Lemlist (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Lemlist
Instagram for Business + Lemlist + Google Sheets: When a new media is posted on Instagram, find or create a lead in Lemlist and add the lead to a specific campaign. After that, log the information of the new media and lead details into a Google Sheets spreadsheet for tracking purposes.
Lemlist + Instagram for Business + Slack: When a new activity occurs in Lemlist, such as an email sent, the automation retrieves the recipient's Instagram profile and sends it to a designated Slack channel for review.
Instagram for Business and Lemlist integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Lemlist
Automate personalized outreach with Lemlist inside Latenode. Build flows to trigger email campaigns based on CRM updates or data enrichment. Add conditional logic, use AI to personalize messages, and track results—all visually. Scale outreach without complex code or per-step fees. Use JavaScript for advanced customization.
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See how Latenode works
FAQ Instagram for Business and Lemlist
How can I connect my Instagram for Business account to Lemlist using Latenode?
To connect your Instagram for Business account to Lemlist on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Lemlist accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Instagram for Business followers to Lemlist campaigns?
Yes, using Latenode! Automatically add engaged Instagram for Business followers to your Lemlist outreach sequences, nurturing leads efficiently, and scaling your engagement via no-code automation.
What types of tasks can I perform by integrating Instagram for Business with Lemlist?
Integrating Instagram for Business with Lemlist allows you to perform various tasks, including:
- Adding new Instagram for Business followers to a Lemlist email sequence.
- Updating Lemlist contacts based on Instagram for Business engagement.
- Sending personalized Lemlist emails to users who comment on Instagram for Business posts.
- Creating Lemlist tasks for follow-up based on Instagram for Business activity.
- Syncing Instagram for Business profile data with Lemlist contact fields.
How do I handle errors when connecting Instagram for Business on Latenode?
Latenode provides robust error handling. Use "Try/Catch" blocks to manage exceptions and ensure seamless workflow execution, especially when integrating apps.
Are there any limitations to the Instagram for Business and Lemlist integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business and Lemlist APIs may affect performance.
- Access to certain Instagram for Business data points might be restricted.
- Custom field mappings may require JavaScript knowledge for advanced transformations.