How to connect Instagram for Business and Microsoft Excel
Create a New Scenario to Connect Instagram for Business and Microsoft Excel
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Microsoft Excel will be your first step. To do this, click "Choose an app," find Instagram for Business or Microsoft Excel, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Microsoft Excel Node
Next, click the plus (+) icon on the Instagram for Business node, select Microsoft Excel from the list of available apps, and choose the action you need from the list of nodes within Microsoft Excel.

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Authenticate Microsoft Excel
Now, click the Microsoft Excel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft Excel settings. Authentication allows you to use Microsoft Excel through Latenode.
Configure the Instagram for Business and Microsoft Excel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Microsoft Excel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Microsoft Excel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Microsoft Excel integration works as expected. Depending on your setup, data should flow between Instagram for Business and Microsoft Excel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Microsoft Excel
Microsoft Excel + Instagram for Business + Slack: When a new row is added to a specified table in Microsoft Excel, the automation retrieves insights for a specific media item from Instagram for Business and sends a notification with the retrieved information to a designated Slack channel.
Microsoft Excel + Instagram for Business + Email: When a new row is added to a table in Microsoft Excel, the automation retrieves user insights from Instagram for Business and sends a summary report via email to specified team members.
Instagram for Business and Microsoft Excel integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Microsoft Excel
Automate Excel tasks within Latenode workflows. Read, update, or create spreadsheets directly. Use Excel data to trigger actions in other apps, generate reports, or update databases. No manual data entry; improve accuracy and save time by connecting Excel to other systems via Latenode's visual interface.
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See how Latenode works
FAQ Instagram for Business and Microsoft Excel
How can I connect my Instagram for Business account to Microsoft Excel using Latenode?
To connect your Instagram for Business account to Microsoft Excel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Microsoft Excel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Instagram ad performance in Excel automatically?
Yes, you can! Latenode allows you to automatically export key Instagram for Business metrics to Microsoft Excel for in-depth analysis. Scale your reporting with no-code ease.
What types of tasks can I perform by integrating Instagram for Business with Microsoft Excel?
Integrating Instagram for Business with Microsoft Excel allows you to perform various tasks, including:
- Automatically backing up Instagram follower data to a spreadsheet.
- Creating reports of engagement metrics for specific posts.
- Tracking ad spend against conversions derived from Instagram campaigns.
- Aggregating product feedback from comments into structured Excel data.
- Generating weekly performance summaries for social media managers.
Can I use JavaScript code to transform Instagram data in Latenode?
Yes! Latenode allows custom JavaScript steps for advanced data transformation between Instagram for Business and Microsoft Excel.
Are there any limitations to the Instagram for Business and Microsoft Excel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data updates are subject to Instagram API's rate limits.
- Complex data transformations might require advanced JavaScript knowledge.
- Historical data retrieval may be limited by Instagram's API policies.