How to connect Instagram for Business and Microsoft Outlook
Create a New Scenario to Connect Instagram for Business and Microsoft Outlook
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Microsoft Outlook will be your first step. To do this, click "Choose an app," find Instagram for Business or Microsoft Outlook, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Microsoft Outlook Node
Next, click the plus (+) icon on the Instagram for Business node, select Microsoft Outlook from the list of available apps, and choose the action you need from the list of nodes within Microsoft Outlook.

Instagram for Business
âš™
Microsoft Outlook
Authenticate Microsoft Outlook
Now, click the Microsoft Outlook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft Outlook settings. Authentication allows you to use Microsoft Outlook through Latenode.
Configure the Instagram for Business and Microsoft Outlook Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Microsoft Outlook Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
âš™
AI Anthropic Claude 3
âš™
Microsoft Outlook
Trigger on Webhook
âš™
Instagram for Business
âš™
âš™
Iterator
âš™
Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Microsoft Outlook, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Microsoft Outlook integration works as expected. Depending on your setup, data should flow between Instagram for Business and Microsoft Outlook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Microsoft Outlook
Instagram for Business + Google Sheets + Microsoft Outlook: Track Instagram ad campaign performance by fetching media insights and logging the data into a Google Sheet. Then, send a weekly report via email using the data from the Google Sheet.
Instagram for Business + Slack + Microsoft Outlook: When a new media is posted on Instagram, get notified in Slack. Additionally, send a welcome email to a specified email address.
Instagram for Business and Microsoft Outlook integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
Related categories
About Microsoft Outlook
Automate email tasks with Microsoft Outlook in Latenode. Send personalized emails, track replies, or create calendar events based on triggers from other apps. Latenode lets you integrate Outlook with your CRM, database, or other tools in visual workflows. Manage email flow without manual work, customize it with code, and scale it on demand.
Similar apps
Related categories
See how Latenode works
FAQ Instagram for Business and Microsoft Outlook
How can I connect my Instagram for Business account to Microsoft Outlook using Latenode?
To connect your Instagram for Business account to Microsoft Outlook on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Microsoft Outlook accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified of new Instagram leads in Outlook?
Yes, you can! Latenode's real-time triggers instantly send new Instagram for Business lead details to your Microsoft Outlook, ensuring prompt follow-up and improved lead conversion.
What types of tasks can I perform by integrating Instagram for Business with Microsoft Outlook?
Integrating Instagram for Business with Microsoft Outlook allows you to perform various tasks, including:
- Automatically saving new Instagram leads as Outlook contacts.
- Creating Outlook calendar events from Instagram post schedules.
- Sending automated welcome emails to new Instagram followers.
- Tracking Instagram ad performance directly in Outlook reports.
- Forwarding Instagram mentions to dedicated Outlook support inboxes.
What Instagram for Business data can Latenode access?
Latenode accesses profile info, posts, stories, ads, and insights to automate workflows and keep data synced across your tools.
Are there any limitations to the Instagram for Business and Microsoft Outlook integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business and Microsoft Outlook APIs may affect high-volume workflows.
- Access to historical data may be restricted by the respective platform’s API policies.
- Custom field mapping may require JavaScript coding in some scenarios.