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Automatically add Instagram for Business leads to Omnisend and nurture them with targeted email campaigns. Latenode’s visual editor simplifies the entire workflow, while affordable execution-based pricing keeps costs down as you scale.
Connect Instagram for Business and Omnisend in minutes with Latenode.
Create Instagram for Business to Omnisend workflow
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Instagram for Business
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Create a New Scenario to Connect Instagram for Business and Omnisend
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Omnisend will be your first step. To do this, click "Choose an app," find Instagram for Business or Omnisend, and select the appropriate trigger to start the scenario.
Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.
Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Instagram for Business node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.
Instagram for Business
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Omnisend
Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Instagram for Business and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Omnisend integration works as expected. Depending on your setup, data should flow between Instagram for Business and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Instagram for Business + Google Sheets + Omnisend: When new media is posted on Instagram, its insights are fetched and added to a Google Sheet. This data is then used to update contact properties in Omnisend for audience segmentation.
Facebook Lead Ads + Omnisend + Instagram for Business: When a new lead is submitted via Facebook Lead Ads, the lead's information is used to create or update a contact in Omnisend. Then, a custom event is triggered in Omnisend to add the contact to a specific segment, and target them with Instagram ads.
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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How can I connect my Instagram for Business account to Omnisend using Latenode?
To connect your Instagram for Business account to Omnisend on Latenode, follow these steps:
Can I automatically add Instagram leads to Omnisend?
Yes, you can! Latenode lets you automate adding Instagram for Business leads to Omnisend, ensuring prompt and personalized follow-ups, and boosting your marketing effectiveness.
What types of tasks can I perform by integrating Instagram for Business with Omnisend?
Integrating Instagram for Business with Omnisend allows you to perform various tasks, including:
What Instagram for Business data can Latenode access?
Latenode can access profile info, posts, stories, and follower data, allowing customized, data-driven Omnisend automations.
Are there any limitations to the Instagram for Business and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: