How to connect Instagram for Business and Pipedrive
Create a New Scenario to Connect Instagram for Business and Pipedrive
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Pipedrive will be your first step. To do this, click "Choose an app," find Instagram for Business or Pipedrive, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Pipedrive Node
Next, click the plus (+) icon on the Instagram for Business node, select Pipedrive from the list of available apps, and choose the action you need from the list of nodes within Pipedrive.

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Pipedrive

Authenticate Pipedrive
Now, click the Pipedrive node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pipedrive settings. Authentication allows you to use Pipedrive through Latenode.
Configure the Instagram for Business and Pipedrive Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Pipedrive Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Pipedrive
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Pipedrive, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Pipedrive integration works as expected. Depending on your setup, data should flow between Instagram for Business and Pipedrive (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Pipedrive
Instagram for Business + Google Sheets: When new media is posted on Instagram for Business, track its insights (reach, likes, comments) in a Google Sheet to monitor ad performance.
Pipedrive + Instagram for Business + Slack: When a deal reaches a specific stage in Pipedrive, automatically send a message to a Slack channel containing deal information and a relevant product image from Instagram for Business.
Instagram for Business and Pipedrive integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Pipedrive
Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.
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FAQ Instagram for Business and Pipedrive
How can I connect my Instagram for Business account to Pipedrive using Latenode?
To connect your Instagram for Business account to Pipedrive on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Pipedrive accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Pipedrive deals from new Instagram leads?
Yes, you can! Latenode's visual editor allows you to automate deal creation, ensuring no leads are missed. Use advanced logic & AI to qualify leads before creating deals.
What types of tasks can I perform by integrating Instagram for Business with Pipedrive?
Integrating Instagram for Business with Pipedrive allows you to perform various tasks, including:
- Create new Pipedrive deals from Instagram lead ad submissions.
- Update Pipedrive contacts with Instagram profile information.
- Send personalized messages via Instagram upon deal stage changes.
- Track Instagram ad spend within Pipedrive for ROI analysis.
- Automatically create activities in Pipedrive for new followers.
How do I handle large volumes of data from Instagram for Business on Latenode?
Latenode's robust infrastructure efficiently handles large data volumes, allowing you to process and analyze extensive Instagram for Business data without performance issues.
Are there any limitations to the Instagram for Business and Pipedrive integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits imposed by Instagram for Business may affect workflow execution speed.
- Certain advanced Pipedrive custom field types may require custom JavaScript for data mapping.
- Historical Instagram for Business data prior to integration setup will not be automatically synced.