How to connect Instagram for Business and Pipefy
Create a New Scenario to Connect Instagram for Business and Pipefy
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Pipefy will be your first step. To do this, click "Choose an app," find Instagram for Business or Pipefy, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Pipefy Node
Next, click the plus (+) icon on the Instagram for Business node, select Pipefy from the list of available apps, and choose the action you need from the list of nodes within Pipefy.

Instagram for Business
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Pipefy

Authenticate Pipefy
Now, click the Pipefy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pipefy settings. Authentication allows you to use Pipefy through Latenode.
Configure the Instagram for Business and Pipefy Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Pipefy Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Pipefy
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Pipefy, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Pipefy integration works as expected. Depending on your setup, data should flow between Instagram for Business and Pipefy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Pipefy
Instagram for Business + Pipefy + Google Sheets: Track new media posted on Instagram for Business by creating a card in Pipefy and logging the media details in a Google Sheet.
Pipefy + Instagram for Business + Slack: When a card is moved to 'Done' in Pipefy, share an update on Instagram for Business and notify the team in Slack.
Instagram for Business and Pipefy integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Pipefy
Orchestrate Pipefy process management inside Latenode for end-to-end automation. Trigger flows on card changes, create new cards from external data, and sync Pipefy data with other apps. Bypass manual updates and build complex workflows using visual tools, code, or AI — without step limits or vendor lock-in.
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See how Latenode works
FAQ Instagram for Business and Pipefy
How can I connect my Instagram for Business account to Pipefy using Latenode?
To connect your Instagram for Business account to Pipefy on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Pipefy accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Pipefy cards from new Instagram leads?
Yes, you can! Latenode lets you instantly turn Instagram for Business leads into Pipefy cards, streamlining your sales pipeline. Use advanced no-code filters and AI to qualify leads before creation.
What types of tasks can I perform by integrating Instagram for Business with Pipefy?
Integrating Instagram for Business with Pipefy allows you to perform various tasks, including:
- Create new Pipefy cards from Instagram for Business leads.
- Update Pipefy cards with new Instagram for Business data.
- Send personalized messages via Instagram for Business on Pipefy card stage change.
- Track Instagram for Business ad performance within Pipefy.
- Automatically share Pipefy updates on Instagram for Business.
Can I use JavaScript for advanced logic with this integration?
Yes, Latenode allows you to use JavaScript code blocks within your workflows for custom data transformations and advanced control.
Are there any limitations to the Instagram for Business and Pipefy integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram for Business API rate limits may affect high-volume workflows.
- Some complex Pipefy field types may require custom JavaScript handling.
- Real-time data synchronization depends on Instagram for Business API availability.