Instagram for Business and Salesforce Integration

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Automatically add new leads from Instagram for Business to Salesforce. Latenode's visual editor makes it easy to qualify leads with custom scoring logic and JavaScript transformations, scaling affordably as your business grows.

Swap Apps

Instagram for Business

Salesforce

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Instagram for Business and Salesforce

Create a New Scenario to Connect Instagram for Business and Salesforce

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Salesforce will be your first step. To do this, click "Choose an app," find Instagram for Business or Salesforce, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node

Select the Instagram for Business node from the app selection panel on the right.

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Instagram for Business

Configure the Instagram for Business

Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Instagram for Business

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#1 Instagram for Business

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Connect Instagram for Business

Sign In

Run node once

Add the Salesforce Node

Next, click the plus (+) icon on the Instagram for Business node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.

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Instagram for Business

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Salesforce

Authenticate Salesforce

Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.

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Instagram for Business

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Configure the Instagram for Business and Salesforce Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Salesforce Oauth 2.0

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Change

Select an action *

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The action ID

Run node once

Set Up the Instagram for Business and Salesforce Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Instagram for Business, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Salesforce integration works as expected. Depending on your setup, data should flow between Instagram for Business and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Instagram for Business and Salesforce

Instagram for Business + Salesforce + Slack: When a new comment is posted on an Instagram for Business media, this creates a new lead in Salesforce and sends a notification to a Slack channel.

Salesforce + HubSpot + Instagram for Business: When a record is updated in Salesforce, the automation updates contact details in HubSpot and then creates a photo post on Instagram for Business.

Instagram for Business and Salesforce integration alternatives

About Instagram for Business

Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.

Related categories

About Salesforce

Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.

See how Latenode works

FAQ Instagram for Business and Salesforce

How can I connect my Instagram for Business account to Salesforce using Latenode?

To connect your Instagram for Business account to Salesforce on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Instagram for Business and click on "Connect".
  • Authenticate your Instagram for Business and Salesforce accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create leads from Instagram ads?

Yes, you can! Latenode's visual builder simplifies automating lead creation from Instagram ads directly into Salesforce, ensuring no lead is missed, accelerating your sales cycle.

What types of tasks can I perform by integrating Instagram for Business with Salesforce?

Integrating Instagram for Business with Salesforce allows you to perform various tasks, including:

  • Create new Salesforce leads from Instagram ad form submissions.
  • Update existing Salesforce contacts with Instagram profile data.
  • Log Instagram engagement metrics (likes, comments) in Salesforce.
  • Trigger personalized email campaigns based on Instagram activity.
  • Send Salesforce data to Instagram for retargeting campaigns.

How secure is connecting Instagram for Business through Latenode?

Latenode uses secure OAuth authentication and encryption, keeping your Instagram for Business and Salesforce data safe during connection and automation.

Are there any limitations to the Instagram for Business and Salesforce integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data syncing depends on API availability.
  • Complex data transformations may require JavaScript coding.
  • Integration performance depends on API rate limits.

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