How to connect Instagram for Business and Serper
Create a New Scenario to Connect Instagram for Business and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Serper will be your first step. To do this, click "Choose an app," find Instagram for Business or Serper, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Instagram for Business node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Instagram for Business and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instagram for Business, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Serper integration works as expected. Depending on your setup, data should flow between Instagram for Business and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Serper
Serper + Instagram for Business + Google Sheets: When Serper detects trending keywords via Google Search, find related content on Instagram for Business. Then, get media insights from Instagram posts and log the keyword, media URL, and engagement metrics in a Google Sheet for tracking performance.
Serper + Instagram for Business + Slack: When Serper detects trending topics via Google Search, search Instagram for Business for related media. The automation then shares the top Instagram posts in a designated Slack channel for the marketing team's awareness and potential engagement.
Instagram for Business and Serper integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Instagram for Business and Serper
How can I connect my Instagram for Business account to Serper using Latenode?
To connect your Instagram for Business account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Instagram for Business hashtag performance using Serper?
Yes, you can! Latenode lets you automate tracking hashtag performance by combining Instagram for Business data with Serper's SEO insights. Get reports and optimize your content strategy, automatically.
What types of tasks can I perform by integrating Instagram for Business with Serper?
Integrating Instagram for Business with Serper allows you to perform various tasks, including:
- Automating keyword research based on popular Instagram for Business content.
- Analyzing competitor Instagram for Business profiles using Serper's SEO data.
- Creating automated reports on Instagram for Business engagement and search ranking.
- Tracking brand mentions on Instagram for Business and correlating them with search volume.
- Generating content ideas for Instagram for Business based on trending search terms.
How can I automate Instagram for Business reporting on Latenode?
Use Latenode to schedule automated reports combining Instagram for Business analytics with Serper data. Send summaries to your team via email or Slack.
Are there any limitations to the Instagram for Business and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Serper's API usage is subject to their rate limits, which may affect high-volume data retrieval.
- Instagram for Business's API has restrictions on the type and frequency of data that can be accessed.
- Historical data analysis is limited by the data retention policies of both Instagram for Business and Serper.