How to connect Instagram for Business and Shopify
Create a New Scenario to Connect Instagram for Business and Shopify
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Shopify will be your first step. To do this, click "Choose an app," find Instagram for Business or Shopify, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Shopify Node
Next, click the plus (+) icon on the Instagram for Business node, select Shopify from the list of available apps, and choose the action you need from the list of nodes within Shopify.

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Shopify

Authenticate Shopify
Now, click the Shopify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shopify settings. Authentication allows you to use Shopify through Latenode.
Configure the Instagram for Business and Shopify Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Shopify Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Shopify
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Shopify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Shopify integration works as expected. Depending on your setup, data should flow between Instagram for Business and Shopify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Shopify
Instagram for Business + Klaviyo: When a new user follows your Instagram for Business account, they are automatically added to a specified list in Klaviyo, allowing you to target them with specific marketing campaigns.
Shopify + Google Sheets + Instagram for Business: When a new paid order is placed in Shopify, the details of the order, including the product name, are added to a Google Sheet. Then, you can use the Google Sheet data to create a new media post in Instagram.
Instagram for Business and Shopify integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Shopify
Sync Shopify orders, customers, or inventory data with other apps using Latenode. Automate fulfillment, update databases, or trigger marketing campaigns based on sales events. Use visual workflows to customize logic without code, and scale processes affordably based on execution time.
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See how Latenode works
FAQ Instagram for Business and Shopify
How can I connect my Instagram for Business account to Shopify using Latenode?
To connect your Instagram for Business account to Shopify on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Shopify accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post Shopify product images to Instagram?
Yes, you can! Latenode’s visual editor simplifies automation. Schedule posts with product details instantly, saving time and boosting sales with consistent content across platforms.
What types of tasks can I perform by integrating Instagram for Business with Shopify?
Integrating Instagram for Business with Shopify allows you to perform various tasks, including:
- Syncing Shopify product data to Instagram Shopping.
- Creating targeted Instagram ads based on Shopify customer data.
- Automatically posting new Shopify products to your Instagram feed.
- Tracking Instagram ad performance and attributing sales in Shopify.
- Sending personalized thank you messages to new Shopify customers via Instagram.
How do I track Instagram for Business ad conversions in Shopify?
Latenode lets you build custom tracking using JavaScript and APIs. Combine ad data with sales reports, visualizing attribution clearly for better ROI.
Are there any limitations to the Instagram for Business and Shopify integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API rate limits may affect high-volume data transfers.
- Advanced Shopify reporting requires a higher Shopify plan.
- Some Instagram for Business analytics may not be directly transferable to Shopify.