How to connect Instagram for Business and SmartSuite
Create a New Scenario to Connect Instagram for Business and SmartSuite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or SmartSuite will be your first step. To do this, click "Choose an app," find Instagram for Business or SmartSuite, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the SmartSuite Node
Next, click the plus (+) icon on the Instagram for Business node, select SmartSuite from the list of available apps, and choose the action you need from the list of nodes within SmartSuite.

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Authenticate SmartSuite
Now, click the SmartSuite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your SmartSuite settings. Authentication allows you to use SmartSuite through Latenode.
Configure the Instagram for Business and SmartSuite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and SmartSuite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instagram for Business, SmartSuite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and SmartSuite integration works as expected. Depending on your setup, data should flow between Instagram for Business and SmartSuite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and SmartSuite
Instagram for Business + Slack: When new media is posted to your Instagram account, a message is sent to a specified Slack channel to track content performance.
SmartSuite + OpenAI ChatGPT + Instagram for Business: When a new record is created in SmartSuite, a message is sent to ChatGPT to generate a caption, then a photo post is created on Instagram.
Instagram for Business and SmartSuite integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About SmartSuite
Use SmartSuite in Latenode to build flexible data workflows. Automate tasks like project management, CRM updates, or inventory tracking. Latenode adds custom logic, AI processing, and file handling to SmartSuite's structured data, creating scalable solutions that go beyond basic automation.
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See how Latenode works
FAQ Instagram for Business and SmartSuite
How can I connect my Instagram for Business account to SmartSuite using Latenode?
To connect your Instagram for Business account to SmartSuite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and SmartSuite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Instagram ad performance in SmartSuite?
Yes, you can! Latenode enables automated data syncing, pushing key Instagram for Business metrics into SmartSuite for detailed reporting and better campaign management.
What types of tasks can I perform by integrating Instagram for Business with SmartSuite?
Integrating Instagram for Business with SmartSuite allows you to perform various tasks, including:
- Automatically creating SmartSuite records from new Instagram for Business leads.
- Tracking the ROI of Instagram for Business campaigns within SmartSuite dashboards.
- Managing Instagram for Business content calendars directly within SmartSuite.
- Sending automated SmartSuite notifications for key Instagram for Business events.
- Analyzing Instagram for Business engagement metrics alongside SmartSuite data.
What Instagram for Business data can I access through Latenode?
Latenode provides access to follower counts, post engagement, ad performance, and profile information directly from Instagram for Business.
Are there any limitations to the Instagram for Business and SmartSuite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business API may affect data retrieval frequency.
- Historical data beyond a certain timeframe may not be accessible via the API.
- Some advanced Instagram for Business features might not be directly supported.