How to connect Instagram for Business and Userback
Create a New Scenario to Connect Instagram for Business and Userback
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Userback will be your first step. To do this, click "Choose an app," find Instagram for Business or Userback, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Userback Node
Next, click the plus (+) icon on the Instagram for Business node, select Userback from the list of available apps, and choose the action you need from the list of nodes within Userback.

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Authenticate Userback
Now, click the Userback node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Userback settings. Authentication allows you to use Userback through Latenode.
Configure the Instagram for Business and Userback Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Userback Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instagram for Business, Userback, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Userback integration works as expected. Depending on your setup, data should flow between Instagram for Business and Userback (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Userback
Userback + Instagram for Business + Slack: When new feedback is created in Userback, the automation checks if the feedback mentions a specific Instagram media. If it does, a notification is sent to a Slack channel to alert the team.
Userback + Instagram for Business + Google Sheets: When new feedback is created in Userback, and it pertains to an Instagram post, the feedback details (including comments) are added as a new row in a Google Sheet for content performance tracking and analysis.
Instagram for Business and Userback integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Userback
Use Userback in Latenode to automate feedback loops. Collect user feedback, then trigger actions based on sentiment or keywords. Route bug reports, feature requests, and support queries directly into your workflows. Close the loop faster and with greater accuracy than standalone solutions.
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See how Latenode works
FAQ Instagram for Business and Userback
How can I connect my Instagram for Business account to Userback using Latenode?
To connect your Instagram for Business account to Userback on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Userback accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Userback tickets from Instagram comments?
Yes, you can! Latenode's visual editor makes it easy to trigger Userback tickets from Instagram comments, ensuring faster feedback integration and improved customer satisfaction.
What types of tasks can I perform by integrating Instagram for Business with Userback?
Integrating Instagram for Business with Userback allows you to perform various tasks, including:
- Create Userback tickets from new Instagram for Business comments.
- Send new Userback feedback items to an Instagram for Business story.
- Analyze Instagram for Business sentiment, routing negative feedback to Userback.
- Automatically update Userback tickets based on Instagram for Business activity.
- Post Userback survey results automatically to Instagram for Business stories.
Can I use JavaScript functions to transform data between apps?
Yes! Latenode allows you to use JavaScript to format and transform data, ensuring seamless integration of Instagram for Business and Userback data.
Are there any limitations to the Instagram for Business and Userback integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram for Business API rate limits may affect high-volume workflows.
- Custom field mapping in Userback may require advanced configuration.
- Real-time updates depend on Instagram for Business and Userback API availability.