How to connect Instagram for Business and Webhook
Create a New Scenario to Connect Instagram for Business and Webhook
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Webhook will be your first step. To do this, click "Choose an app," find Instagram for Business or Webhook, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Webhook Node
Next, click the plus (+) icon on the Instagram for Business node, select Webhook from the list of available apps, and choose the action you need from the list of nodes within Webhook.

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Authenticate Webhook
Now, click the Webhook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Webhook settings. Authentication allows you to use Webhook through Latenode.
Configure the Instagram for Business and Webhook Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Webhook Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Instagram for Business, Webhook, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Webhook integration works as expected. Depending on your setup, data should flow between Instagram for Business and Webhook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Webhook
Instagram for Business + Webhook + Google Sheets: When a new media is posted on Instagram, a webhook is triggered. The webhook sends the media information to a Google Sheet to track new posts.
Instagram for Business + Webhook + Slack: When a new media is posted on Instagram, a webhook is triggered. When that post receives a certain number of likes, a message is sent to a Slack channel.
Instagram for Business and Webhook integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Webhook
Use Webhook in Latenode to connect real-time events to automated workflows. Receive updates from any app, trigger instant actions, and route data without polling. Unlike other platforms, Latenode lets you filter, transform, and integrate this data with AI or custom code, all within a scalable, pay-as-you-go environment.
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See how Latenode works
FAQ Instagram for Business and Webhook
How can I connect my Instagram for Business account to Webhook using Latenode?
To connect your Instagram for Business account to Webhook on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Webhook accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified about new Instagram followers via Webhook?
Yes, you can! Latenode allows real-time notifications for new Instagram followers via Webhook. This enables instant reactions and personalized follow-up workflows, all scalable through Latenode's infrastructure.
What types of tasks can I perform by integrating Instagram for Business with Webhook?
Integrating Instagram for Business with Webhook allows you to perform various tasks, including:
- Sending new Instagram post data to a custom Webhook URL.
- Triggering workflows from new comments on Instagram posts.
- Posting Instagram media based on data received from a Webhook.
- Monitoring Instagram follower growth via Webhook notifications.
- Updating Instagram profile information from Webhook data.
How secure is my Instagram for Business data on Latenode?
Latenode employs robust security measures, including encryption and access controls, ensuring your Instagram for Business data is safe and protected.
Are there any limitations to the Instagram for Business and Webhook integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business API may affect performance.
- Webhook endpoints must be publicly accessible for data delivery.
- Initial setup requires appropriate permissions for both apps.