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Automatically track which Instagram for Business ads drive the most qualified leads in WhatConverts. Latenode's flexible visual editor and affordable execution-based pricing makes optimizing ad spend easier, allowing you to build custom reports and scale your marketing insights.
Connect Instagram for Business and WhatConverts in minutes with Latenode.
Create Instagram for Business to WhatConverts workflow
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Instagram for Business
WhatConverts
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Create a New Scenario to Connect Instagram for Business and WhatConverts
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or WhatConverts will be your first step. To do this, click "Choose an app," find Instagram for Business or WhatConverts, and select the appropriate trigger to start the scenario.
Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.
Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatConverts Node
Next, click the plus (+) icon on the Instagram for Business node, select WhatConverts from the list of available apps, and choose the action you need from the list of nodes within WhatConverts.
Instagram for Business
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WhatConverts
Authenticate WhatConverts
Now, click the WhatConverts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatConverts settings. Authentication allows you to use WhatConverts through Latenode.
Configure the Instagram for Business and WhatConverts Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and WhatConverts Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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WhatConverts
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, WhatConverts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and WhatConverts integration works as expected. Depending on your setup, data should flow between Instagram for Business and WhatConverts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
WhatConverts + Instagram for Business + Google Sheets: When a new lead is registered in WhatConverts, the system finds associated Instagram ad data. This data, along with the lead's information, is then added as a new row in a Google Sheet for tracking ad campaign performance.
WhatConverts + Instagram for Business + Slack: When a lead is updated in WhatConverts (e.g., conversion), the system retrieves associated Instagram ad campaign details. A notification is then sent to a specified Slack channel, providing information on the lead conversion and the corresponding Instagram ad that drove the conversion.
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About WhatConverts
Capture and analyze marketing leads in WhatConverts, then pipe data to Latenode to automate follow-ups. Qualify leads based on source & behavior using Latenode's no-code tools, triggering custom CRM updates or personalized email sequences. Scale lead management without complex coding.
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How can I connect my Instagram for Business account to WhatConverts using Latenode?
To connect your Instagram for Business account to WhatConverts on Latenode, follow these steps:
Can I track ad spend ROI using Instagram for Business and WhatConverts integration?
Yes, you can! Latenode’s visual editor simplifies ROI tracking by connecting ad data to leads, offering clear insights that improve ad spend efficiency.
What types of tasks can I perform by integrating Instagram for Business with WhatConverts?
Integrating Instagram for Business with WhatConverts allows you to perform various tasks, including:
HowdoIidentifyhigh-performingInstagramBusinessadsusingLatenode?
Latenode lets you build custom dashboards combining Instagram ad metrics with WhatConverts lead data to pinpoint top-performing campaigns.
Are there any limitations to the Instagram for Business and WhatConverts integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: