How to connect Instagram for Business and WhatsApp Personal Account
Create a New Scenario to Connect Instagram for Business and WhatsApp Personal Account
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or WhatsApp Personal Account will be your first step. To do this, click "Choose an app," find Instagram for Business or WhatsApp Personal Account, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatsApp Personal Account Node
Next, click the plus (+) icon on the Instagram for Business node, select WhatsApp Personal Account from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Personal Account.

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Authenticate WhatsApp Personal Account
Now, click the WhatsApp Personal Account node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Personal Account settings. Authentication allows you to use WhatsApp Personal Account through Latenode.
Configure the Instagram for Business and WhatsApp Personal Account Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and WhatsApp Personal Account Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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WhatsApp Personal Account
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, WhatsApp Personal Account, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and WhatsApp Personal Account integration works as expected. Depending on your setup, data should flow between Instagram for Business and WhatsApp Personal Account (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and WhatsApp Personal Account
Instagram for Business + Google Sheets + WhatsApp Personal Account: Track new media posted on Instagram, extract insights, log them in Google Sheets, and then notify a team on WhatsApp about significant performance changes based on those insights.
WhatsApp Personal Account + Instagram for Business + OpenAI ChatGPT: When a new message is received on WhatsApp, check if the message content contains information related to Instagram ads, then respond using a ChatGPT message if relevant. If not relevant, do nothing.
Instagram for Business and WhatsApp Personal Account integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About WhatsApp Personal Account
Automate WhatsApp Personal Account messaging within Latenode to send notifications, gather data, or provide basic support. Build visual workflows triggered by events, then enrich or route message data to other apps. Scale customer interactions without complex code and per-step costs—use Latenode to connect WhatsApp to your business.
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FAQ Instagram for Business and WhatsApp Personal Account
How can I connect my Instagram for Business account to WhatsApp Personal Account using Latenode?
To connect your Instagram for Business account to WhatsApp Personal Account on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and WhatsApp Personal Account accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send new Instagram for Business leads a WhatsApp message?
Yes, you can! Latenode allows you to instantly notify leads via WhatsApp. Automate personalized messages, boosting engagement and response rates, thanks to our flexible automation engine.
What types of tasks can I perform by integrating Instagram for Business with WhatsApp Personal Account?
Integrating Instagram for Business with WhatsApp Personal Account allows you to perform various tasks, including:
- Send personalized welcome messages to new Instagram followers via WhatsApp.
- Share Instagram posts or stories directly to WhatsApp contacts.
- Create automated WhatsApp notifications for new Instagram comments.
- Generate leads on Instagram and qualify them through WhatsApp surveys.
- Forward product inquiries from Instagram DMs to WhatsApp for live support.
How secure is my Instagram for Business data within Latenode?
Latenode employs robust security measures, including encryption and secure authentication, to protect your Instagram for Business data. We adhere to privacy best practices.
Are there any limitations to the Instagram for Business and WhatsApp Personal Account integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- WhatsApp message templates are required for certain automated outbound messages.
- Instagram's API rate limits may affect the speed of data processing.
- File sharing via WhatsApp has size restrictions.