How to connect Instagram for Business and YouTube
Create a New Scenario to Connect Instagram for Business and YouTube
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or YouTube will be your first step. To do this, click "Choose an app," find Instagram for Business or YouTube, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the YouTube Node
Next, click the plus (+) icon on the Instagram for Business node, select YouTube from the list of available apps, and choose the action you need from the list of nodes within YouTube.

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Authenticate YouTube
Now, click the YouTube node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your YouTube settings. Authentication allows you to use YouTube through Latenode.
Configure the Instagram for Business and YouTube Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and YouTube Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instagram for Business, YouTube, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and YouTube integration works as expected. Depending on your setup, data should flow between Instagram for Business and YouTube (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and YouTube
YouTube + Instagram for Business + Buffer: When a new video is uploaded to YouTube, its information is retrieved and a promotional photo post is created on Instagram using Buffer.
YouTube + Instagram for Business + ManyChat: When a new video is uploaded to YouTube, promote it on Instagram. When users engage with the post, use ManyChat to capture leads and send a welcome flow.
Instagram for Business and YouTube integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About YouTube
Automate YouTube content management. Use Latenode to monitor channels for new uploads, extract video metadata, and trigger actions in other apps. Great for social listening, competitor analysis, and content syndication. Reduce manual work, respond faster, and keep your workflows streamlined via Latenode's visual builder.
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See how Latenode works
FAQ Instagram for Business and YouTube
How can I connect my Instagram for Business account to YouTube using Latenode?
To connect your Instagram for Business account to YouTube on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and YouTube accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically share Instagram Reels on YouTube Shorts?
Yes, you can! Latenode automates cross-platform posting, saving time. Easily create workflows to publish Instagram Reels directly to YouTube Shorts using our visual editor and advanced logic.
What types of tasks can I perform by integrating Instagram for Business with YouTube?
Integrating Instagram for Business with YouTube allows you to perform various tasks, including:
- Automatically backing up Instagram videos to a YouTube playlist.
- Posting YouTube video updates as Instagram Stories.
- Tracking audience engagement across both platforms in one place.
- Sending a welcome message to new YouTube subscribers via Instagram DM.
- Syncing profile information between Instagram for Business and YouTube.
WhatInstagramforBusinessdata canIaccesswithinLatenodeautomationworkflows?
You can access follower counts, post metrics, stories, comments, and more. Use this data to trigger other actions and customize your workflows easily.
Are there any limitations to the Instagram for Business and YouTube integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business and YouTube APIs may affect workflow execution speed.
- Certain advanced YouTube features may require custom JavaScript code.
- Changes to the Instagram for Business or YouTube APIs could require workflow adjustments.