How to connect Instagram for Business and Zendesk Sell
Create a New Scenario to Connect Instagram for Business and Zendesk Sell
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Zendesk Sell will be your first step. To do this, click "Choose an app," find Instagram for Business or Zendesk Sell, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zendesk Sell Node
Next, click the plus (+) icon on the Instagram for Business node, select Zendesk Sell from the list of available apps, and choose the action you need from the list of nodes within Zendesk Sell.

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Zendesk Sell
Authenticate Zendesk Sell
Now, click the Zendesk Sell node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk Sell settings. Authentication allows you to use Zendesk Sell through Latenode.
Configure the Instagram for Business and Zendesk Sell Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Zendesk Sell Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Zendesk Sell
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Zendesk Sell, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Zendesk Sell integration works as expected. Depending on your setup, data should flow between Instagram for Business and Zendesk Sell (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Zendesk Sell
Facebook Lead Ads + Zendesk Sell + Instagram for Business: When a new lead is submitted in Facebook Lead Ads, a lead is created in Zendesk Sell. Subsequently, create an Instagram post to nurture leads.
Zendesk Sell + Instagram for Business + Slack: When a deal is updated in Zendesk Sell, especially when it closes, automatically create a photo post on Instagram showcasing the success. Also, notify the sales team in Slack about the closed deal.
Instagram for Business and Zendesk Sell integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Zendesk Sell
Sync Zendesk Sell with Latenode to automate sales tasks. Create visual workflows to update deals, manage contacts, and trigger actions based on sales activity. Enhance your CRM data with enrichment tools, route leads intelligently, and automate follow-ups — all in a scalable, low-code environment.
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FAQ Instagram for Business and Zendesk Sell
How can I connect my Instagram for Business account to Zendesk Sell using Latenode?
To connect your Instagram for Business account to Zendesk Sell on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Zendesk Sell accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I create leads in Zendesk Sell from Instagram comments?
Yes, you can! Latenode's visual editor and AI tools automate lead creation, saving time and ensuring no potential customer is missed. Capture and convert leads faster.
What types of tasks can I perform by integrating Instagram for Business with Zendesk Sell?
Integrating Instagram for Business with Zendesk Sell allows you to perform various tasks, including:
- Create new Zendesk Sell leads from Instagram form submissions.
- Update Zendesk Sell contact details based on Instagram profile changes.
- Log Instagram ad campaign performance data into Zendesk Sell notes.
- Send personalized messages via Instagram based on Zendesk Sell deal stages.
- Trigger Zendesk Sell tasks when specific hashtags are used on Instagram.
Can I use JavaScript code to transform Instagram data on Latenode?
Yes, Latenode allows you to use JavaScript to transform Instagram for Business data before it reaches Zendesk Sell, tailoring the information perfectly.
Are there any limitations to the Instagram for Business and Zendesk Sell integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API rate limits may affect high-volume data transfers.
- Custom field mapping in Zendesk Sell requires careful configuration.
- Real-time data syncing depends on the polling interval set in Latenode.