How to connect Instagram for Business and Zoho Campaigns
Create a New Scenario to Connect Instagram for Business and Zoho Campaigns
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Zoho Campaigns will be your first step. To do this, click "Choose an app," find Instagram for Business or Zoho Campaigns, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho Campaigns Node
Next, click the plus (+) icon on the Instagram for Business node, select Zoho Campaigns from the list of available apps, and choose the action you need from the list of nodes within Zoho Campaigns.

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Zoho Campaigns

Authenticate Zoho Campaigns
Now, click the Zoho Campaigns node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho Campaigns settings. Authentication allows you to use Zoho Campaigns through Latenode.
Configure the Instagram for Business and Zoho Campaigns Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Zoho Campaigns Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zoho Campaigns
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Zoho Campaigns, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Zoho Campaigns integration works as expected. Depending on your setup, data should flow between Instagram for Business and Zoho Campaigns (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Zoho Campaigns
Instagram for Business + Google Sheets: Track insights of new media posted on Instagram for Business by automatically adding the media details and its insights to a Google Sheet.
Zoho Campaigns + Facebook Lead Ads: Whenever a new lead is submitted via Facebook Lead Ads, that contact's information is added or updated in Zoho Campaigns.
Instagram for Business and Zoho Campaigns integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Zoho Campaigns
Use Zoho Campaigns in Latenode to automate email marketing based on triggers from other apps. Segment lists, personalize content, and track results using Latenode's visual editor. Connect Zoho Campaigns to CRMs, databases, or payment systems for smarter, automated campaigns. Scale outreach efforts without complex coding or per-step fees.
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FAQ Instagram for Business and Zoho Campaigns
How can I connect my Instagram for Business account to Zoho Campaigns using Latenode?
To connect your Instagram for Business account to Zoho Campaigns on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Zoho Campaigns accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Instagram leads to Zoho Campaigns?
Yes, you can! Latenode's visual editor and advanced logic let you instantly add new Instagram for Business leads to Zoho Campaigns lists, boosting engagement and streamlining marketing efforts.
What types of tasks can I perform by integrating Instagram for Business with Zoho Campaigns?
Integrating Instagram for Business with Zoho Campaigns allows you to perform various tasks, including:
- Adding new Instagram followers to a Zoho Campaigns mailing list.
- Creating targeted Zoho Campaigns based on Instagram ad engagement.
- Sending personalized email sequences to users from Instagram lead ads.
- Updating Zoho Campaigns contact information from Instagram profile data.
- Triggering email campaigns based on Instagram post performance metrics.
How do I handle errors when integrating Instagram for Business?
Latenode provides detailed error logs and allows custom error handling with JavaScript, ensuring reliable Instagram for Business automation.
Are there any limitations to the Instagram for Business and Zoho Campaigns integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business and Zoho Campaigns may affect performance.
- Custom field mapping in Zoho Campaigns may require JavaScript for complex transformations.
- Historical data migration from Instagram for Business to Zoho Campaigns may need batch processing.