How to connect Instagram for Business and Zoho CRM
Create a New Scenario to Connect Instagram for Business and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Zoho CRM will be your first step. To do this, click "Choose an app," find Instagram for Business or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Instagram for Business node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.

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Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Instagram for Business and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zoho CRM
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Zoho CRM integration works as expected. Depending on your setup, data should flow between Instagram for Business and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Zoho CRM
Instagram for Business + Zoho CRM + Facebook Ads Campaign Management: When new media is posted on an Instagram for Business account, a lead is created or updated in Zoho CRM. Then, users in Zoho CRM are retargeted via Facebook Ads Campaign Management.
Instagram for Business + Zoho CRM + Slack: When new media is posted on an Instagram for Business account, a lead is created or updated in Zoho CRM. Then, a notification about the new lead is sent to a Slack channel.
Instagram for Business and Zoho CRM integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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FAQ Instagram for Business and Zoho CRM
How can I connect my Instagram for Business account to Zoho CRM using Latenode?
To connect your Instagram for Business account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Zoho CRM leads from Instagram ads?
Yes, easily! Latenode’s visual editor lets you build workflows that instantly create new leads in Zoho CRM from successful Instagram for Business ad campaigns. Boost lead generation without manual data entry.
What types of tasks can I perform by integrating Instagram for Business with Zoho CRM?
Integrating Instagram for Business with Zoho CRM allows you to perform various tasks, including:
- Add new Zoho CRM contacts from Instagram for Business followers.
- Update lead statuses in Zoho CRM based on Instagram engagement.
- Create Zoho CRM tasks for new Instagram for Business comments.
- Log Instagram for Business ad spend in Zoho CRM campaigns.
- Send personalized Zoho CRM emails based on Instagram interactions.
Can I use JavaScript within my Instagram for Business automations?
Yes! Latenode supports JavaScript, allowing you to create complex logic and data transformations within your Instagram for Business and Zoho CRM workflows.
Are there any limitations to the Instagram for Business and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business and Zoho CRM APIs may affect high-volume workflows.
- Advanced Instagram for Business analytics features may require custom development using JavaScript.
- Initial setup requires administrative privileges for both Instagram for Business and Zoho CRM accounts.