How to connect Instantly and Facebook Conversions
Create a New Scenario to Connect Instantly and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or Facebook Conversions will be your first step. To do this, click "Choose an app," find Instantly or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Instantly Node
Select the Instantly node from the app selection panel on the right.

Instantly
Configure the Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Instantly node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Instantly and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instantly and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Instantly, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Instantly and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Instantly and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instantly and Facebook Conversions
Instantly + Google Sheets: When a new lead is created in Instantly, their information is added as a new row in a Google Sheets spreadsheet, allowing for tracking lead sources and campaign performance.
Facebook Conversions + Instantly + Slack: When a Facebook conversion event occurs, this automation searches for the corresponding lead in Instantly. If a lead is found, a message is sent to a designated Slack channel, providing notification of the conversion and lead information.
Instantly and Facebook Conversions integration alternatives
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic β all without per-step pricing limits.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Instantly and Facebook Conversions
How can I connect my Instantly account to Facebook Conversions using Latenode?
To connect your Instantly account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instantly and click on "Connect".
- Authenticate your Instantly and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Instantly lead conversions in Facebook Conversions?
Yes, with Latenode, automate conversion tracking from Instantly to Facebook Conversions. Seamlessly measure campaign performance and optimize ad spend using our visual workflow builder.
What types of tasks can I perform by integrating Instantly with Facebook Conversions?
Integrating Instantly with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending new Instantly leads to Facebook Conversions as events.
- Updating Facebook Conversions with lead status changes from Instantly.
- Creating custom audiences in Facebook based on Instantly campaign data.
- Triggering personalized ad campaigns based on Instantly lead engagement.
- Analyzing Instantly campaign ROI directly within Facebook Conversions.
How does Latenode enhance Instantly campaign reporting?
Latenode centralizes Instantly data, enabling enriched reporting in Facebook Conversions. Track campaign performance, optimize ads, and improve ROI effortlessly.
Are there any limitations to the Instantly and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API rate limits of both platforms.
- Custom event parameters in Facebook Conversions may require advanced configuration.
- Historical data migration from Instantly to Facebook Conversions may require manual setup.