How to connect Instantly and Facebook Lead Ads
Create a New Scenario to Connect Instantly and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Instantly or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Instantly Node
Select the Instantly node from the app selection panel on the right.

Instantly
Configure the Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Instantly node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

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Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Instantly and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instantly and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Lead Ads
Trigger on Webhook
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Save and Activate the Scenario
After configuring Instantly, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instantly and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Instantly and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instantly and Facebook Lead Ads
Facebook Lead Ads + Instantly + Slack: When a new lead is captured in Facebook Lead Ads, Instantly enriches the lead data, and then a notification is sent to a Slack channel.
Facebook Lead Ads + Instantly + Google Sheets: When a new lead is submitted via Facebook Lead Ads, Instantly enriches that lead's data, and the combined data is then added as a new row in Google Sheets for analysis.
Instantly and Facebook Lead Ads integration alternatives
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ Instantly and Facebook Lead Ads
How can I connect my Instantly account to Facebook Lead Ads using Latenode?
To connect your Instantly account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instantly and click on "Connect".
- Authenticate your Instantly and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Facebook leads to Instantly campaigns?
Yes, you can! Latenode's visual editor makes it easy to automate lead syncing. Instantly nurture new leads captured via Facebook, accelerating your outreach and conversion rates.
What types of tasks can I perform by integrating Instantly with Facebook Lead Ads?
Integrating Instantly with Facebook Lead Ads allows you to perform various tasks, including:
- Adding new Facebook leads to Instantly campaigns automatically.
- Triggering personalized email sequences upon lead form submission.
- Updating lead statuses in Instantly based on Facebook lead data.
- Segmenting leads in Instantly based on Facebook Lead Ads criteria.
- Sending notifications to team channels for high-value lead submissions.
How do I handle duplicate leads between Instantly and Facebook?
Latenode's data mapping and conditional logic blocks allow you to filter and manage duplicate leads, ensuring clean and efficient data synchronization.
Are there any limitations to the Instantly and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on Facebook Lead Ads API availability.
- Custom field mapping requires familiarity with data structures.
- Complex workflows with extensive data transformation might impact performance.