How to connect Instantly and Google Analytics
Create a New Scenario to Connect Instantly and Google Analytics
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or Google Analytics will be your first step. To do this, click "Choose an app," find Instantly or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Instantly Node
Select the Instantly node from the app selection panel on the right.

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Configure the Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Instantly node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Instantly and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instantly and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Instantly, Google Analytics, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Instantly and Google Analytics integration works as expected. Depending on your setup, data should flow between Instantly and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instantly and Google Analytics
Google Analytics + Slack: Monitor Google Analytics reports for specific metrics. When a report is run and meets certain criteria, a notification is sent to a designated Slack channel to alert the team of significant traffic changes.
Instantly + Google Analytics + Google Sheets: Track Instantly campaign performance by pulling data from Google Analytics and storing it in a Google Sheet. This allows for easy monitoring and analysis of campaign metrics over time.
Instantly and Google Analytics integration alternatives
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic โ all without per-step pricing limits.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Instantly and Google Analytics
How can I connect my Instantly account to Google Analytics using Latenode?
To connect your Instantly account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instantly and click on "Connect".
- Authenticate your Instantly and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track campaign performance from Instantly in Google Analytics?
Yes, you can! Latenode's flexible data mapping lets you send detailed Instantly campaign data to Google Analytics, providing a comprehensive view of ad performance for smarter optimization.
What types of tasks can I perform by integrating Instantly with Google Analytics?
Integrating Instantly with Google Analytics allows you to perform various tasks, including:
- Automatically updating Google Analytics with new Instantly lead data.
- Triggering analytics events based on email campaign milestones.
- Analyzing Instantly campaign ROI using Google Analytics metrics.
- Visualizing user engagement from Instantly campaigns in dashboards.
- Creating custom reports combining data from both platforms.
Can I use JavaScript to transform data between Instantly and Analytics?
Yes! Latenode allows you to use JavaScript code blocks to transform and customize data flowing between Instantly and Google Analytics for advanced use cases.
Are there any limitations to the Instantly and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Instantly prior to integration won't be automatically synced.
- Custom dimensions in Google Analytics require careful configuration.
- Sampling in Google Analytics might affect accuracy for high-volume data.