How to connect Instantly and Instagram for Business
Create a New Scenario to Connect Instantly and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or Instagram for Business will be your first step. To do this, click "Choose an app," find Instantly or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Instantly Node
Select the Instantly node from the app selection panel on the right.

Instantly
Configure the Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Instantly node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

Instantly
⚙
Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Instantly and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instantly and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Instagram for Business
Trigger on Webhook
⚙
Instantly
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Instantly, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instantly and Instagram for Business integration works as expected. Depending on your setup, data should flow between Instantly and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instantly and Instagram for Business
Instantly + Slack: When a new lead is created in Instantly, a message is sent to a designated Slack channel, informing the sales team about the new lead and their details.
Instagram for Business + Instantly + HubSpot: When a new lead is generated from an Instagram ad, the lead's information is automatically added to Instantly for outreach campaigns and then recorded in HubSpot as a new contact.
Instantly and Instagram for Business integration alternatives
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
Similar apps
Related categories
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
Related categories
See how Latenode works
FAQ Instantly and Instagram for Business
How can I connect my Instantly account to Instagram for Business using Latenode?
To connect your Instantly account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instantly and click on "Connect".
- Authenticate your Instantly and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post Instantly leads to Instagram for Business?
Yes, you can! Latenode's visual editor makes it simple to create automated workflows. Instantly qualify leads and seamlessly post them to Instagram for Business, saving time and effort.
What types of tasks can I perform by integrating Instantly with Instagram for Business?
Integrating Instantly with Instagram for Business allows you to perform various tasks, including:
- Automatically share successful Instantly campaign results on Instagram.
- Create targeted Instagram ad campaigns based on Instantly lead data.
- Send personalized Instagram DMs to new leads generated through Instantly.
- Update Instagram Business profiles with content from Instantly campaigns.
- Track Instantly lead engagement and share insights on Instagram Stories.
What Instantly data can I access within Latenode workflows?
You can access Instantly data like campaign performance, lead details, and email metrics directly within Latenode. This allows for powerful automated workflows.
Are there any limitations to the Instantly and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram for Business API.
- Certain Instantly data points may not be directly accessible.
- Custom JavaScript code might be needed for complex data transformations.