How to connect Instantly and Mailchimp
Create a New Scenario to Connect Instantly and Mailchimp
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or Mailchimp will be your first step. To do this, click "Choose an app," find Instantly or Mailchimp, and select the appropriate trigger to start the scenario.

Add the Instantly Node
Select the Instantly node from the app selection panel on the right.

Instantly
Configure the Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailchimp Node
Next, click the plus (+) icon on the Instantly node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.

Instantly
âš™
Mailchimp
Authenticate Mailchimp
Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.
Configure the Instantly and Mailchimp Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instantly and Mailchimp Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
âš™
AI Anthropic Claude 3
âš™
Mailchimp
Trigger on Webhook
âš™
Instantly
âš™
âš™
Iterator
âš™
Webhook response
Save and Activate the Scenario
After configuring Instantly, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instantly and Mailchimp integration works as expected. Depending on your setup, data should flow between Instantly and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instantly and Mailchimp
Instantly + Mailchimp + Calendly: When a new lead is created in Instantly, they are added as a subscriber to a Mailchimp list. A Calendly event is then created to schedule a follow-up call with the new lead.
Instantly + Mailchimp + Google Sheets: Track email campaign performance by logging Mailchimp data into Google Sheets when Instantly detects a new lead. Specifically, the email stats from Mailchimp associated with that lead are added to a designated Google Sheet.
Instantly and Mailchimp integration alternatives
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
Similar apps
Related categories
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
Similar apps
Related categories
See how Latenode works
FAQ Instantly and Mailchimp
How can I connect my Instantly account to Mailchimp using Latenode?
To connect your Instantly account to Mailchimp on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instantly and click on "Connect".
- Authenticate your Instantly and Mailchimp accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Instantly leads to Mailchimp?
Yes, you can! Latenode’s visual editor makes it easy to sync leads. Automatically add new Instantly leads to Mailchimp lists, segmenting them for targeted campaigns and improved engagement.
What types of tasks can I perform by integrating Instantly with Mailchimp?
Integrating Instantly with Mailchimp allows you to perform various tasks, including:
- Automatically subscribing new Instantly leads to specific Mailchimp lists.
- Updating subscriber information in Mailchimp based on Instantly data.
- Triggering personalized email sequences in Mailchimp from Instantly events.
- Segmenting Mailchimp audiences based on Instantly campaign performance.
- Creating custom reports combining Instantly and Mailchimp data using JavaScript.
HowdoesLatenodeenhancetheInstantlyMailchimpintegration?
Latenode’s no-code interface, plus the ability to add custom JavaScript, lets you create powerful, tailored workflows beyond standard integrations.
Are there any limitations to the Instantly and Mailchimp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time synchronization depends on the API request limits of both Instantly and Mailchimp.
- Complex data transformations may require custom JavaScript code in Latenode.
- Historical data migration between Instantly and Mailchimp may need separate handling.