Instantly and Sendgrid Integration

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Connect Instantly to Sendgrid and automate personalized email outreach at scale. Latenode's visual editor and affordable execution-based pricing lets you build advanced multi-channel campaigns without breaking the bank and customize logic with Javascript.

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Instantly

Sendgrid

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Instantly and Sendgrid

Create a New Scenario to Connect Instantly and Sendgrid

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or Sendgrid will be your first step. To do this, click "Choose an app," find Instantly or Sendgrid, and select the appropriate trigger to start the scenario.

Add the Instantly Node

Select the Instantly node from the app selection panel on the right.

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Configure the Instantly

Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Instantly

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Run node once

Add the Sendgrid Node

Next, click the plus (+) icon on the Instantly node, select Sendgrid from the list of available apps, and choose the action you need from the list of nodes within Sendgrid.

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Authenticate Sendgrid

Now, click the Sendgrid node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendgrid settings. Authentication allows you to use Sendgrid through Latenode.

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Configure the Instantly and Sendgrid Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Instantly and Sendgrid Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Instantly, Sendgrid, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Instantly and Sendgrid integration works as expected. Depending on your setup, data should flow between Instantly and Sendgrid (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Instantly and Sendgrid

Instantly + Pipedrive + Sendgrid: When a new lead is created in Instantly, a new person is added to Pipedrive. Subsequently, a welcome email is sent to the newly added person via Sendgrid.

Sendgrid + Instantly + Google Sheets: This automation tracks email campaign results. Whenever a global suppression happens in Sendgrid, the details are logged and Instantly searches for the lead. The result from Sendgrid and Instantly are written to a Google Sheet row for analysis.

Instantly and Sendgrid integration alternatives

About Instantly

Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic โ€” all without per-step pricing limits.

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

See how Latenode works

FAQ Instantly and Sendgrid

How can I connect my Instantly account to Sendgrid using Latenode?

To connect your Instantly account to Sendgrid on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Instantly and click on "Connect".
  • Authenticate your Instantly and Sendgrid accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically send personalized emails after lead qualification?

Yes, you can! Latenode's visual editor makes it easy to trigger Sendgrid emails based on Instantly lead qualification, ensuring timely and personalized follow-up, improving conversion rates.

What types of tasks can I perform by integrating Instantly with Sendgrid?

Integrating Instantly with Sendgrid allows you to perform various tasks, including:

  • Automatically sending welcome emails to new Instantly leads via Sendgrid.
  • Updating lead statuses in Instantly based on email engagement from Sendgrid.
  • Creating and sending personalized drip campaigns triggered by Instantly actions.
  • Tracking email performance data from Sendgrid within Instantly dashboards.
  • Automatically unsubscribing leads in Instantly based on Sendgrid unsubscribe events.

Can I use JavaScript to customize Instantly data before sending emails?

Yes! Latenode allows using JavaScript blocks to transform and enrich Instantly data before sending personalized emails via Sendgrid.

Are there any limitations to the Instantly and Sendgrid integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations might require JavaScript knowledge.
  • Rate limits of Instantly and Sendgrid APIs apply.
  • Real-time synchronization depends on API availability and reliability.

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