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How to connect Instantly and Serper
Create a New Scenario to Connect Instantly and Serper
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or Serper will be your first step. To do this, click "Choose an app," find Instantly or Serper, and select the appropriate trigger to start the scenario.
Add the Instantly Node
Select the Instantly node from the app selection panel on the right.
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Configure the Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Instantly node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.
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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Instantly and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instantly and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instantly, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instantly and Serper integration works as expected. Depending on your setup, data should flow between Instantly and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instantly and Serper
Instantly + Serper + Google Sheets: When a new lead is found by Instantly, use Serper to perform a Google Search based on lead details to retrieve relevant ranking information. Store the lead's data alongside the Serper search results in a new row in Google Sheets for tracking and analysis.
Serper + Instantly + Slack: When Serper's Google Search action is used, check if the ranking data has dropped unexpectedly. If so, pause the relevant Instantly campaign to prevent further negative impact and notify the marketing team in Slack via a channel message.
Instantly and Serper integration alternatives
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
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FAQ Instantly and Serper
How can I connect my Instantly account to Serper using Latenode?
To connect your Instantly account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instantly and click on "Connect".
- Authenticate your Instantly and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically enrich Instantly leads with Serper data?
Yes, you can! Latenode enables seamless data enrichment using Instantly and Serper. Automatically add SEO insights to your leads, increasing personalization and boosting conversion rates.
What types of tasks can I perform by integrating Instantly with Serper?
Integrating Instantly with Serper allows you to perform various tasks, including:
- Automatically updating Instantly leads with SERP keyword rankings.
- Triggering Instantly campaigns based on competitor keyword changes.
- Generating personalized email content using Serper's AI insights.
- Monitoring search engine results for brand mentions and adding leads.
- Creating detailed lead reports combining Instantly and Serper data.
How does Latenode handle Instantly’s complex campaign structures?
Latenode supports Instantly's nested campaigns. Our visual editor simplifies mapping campaign data, and JavaScript blocks allow custom transformations, offering superior control.
Are there any limitations to the Instantly and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instantly and Serper APIs may affect large workflows.
- Custom data parsing from Serper may require advanced JavaScript knowledge.
- Changes to the Instantly or Serper APIs could temporarily disrupt workflows.
