How to connect Instantly and Webflow
Create a New Scenario to Connect Instantly and Webflow
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or Webflow will be your first step. To do this, click "Choose an app," find Instantly or Webflow, and select the appropriate trigger to start the scenario.

Add the Instantly Node
Select the Instantly node from the app selection panel on the right.

Instantly
Configure the Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Webflow Node
Next, click the plus (+) icon on the Instantly node, select Webflow from the list of available apps, and choose the action you need from the list of nodes within Webflow.

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Authenticate Webflow
Now, click the Webflow node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Webflow settings. Authentication allows you to use Webflow through Latenode.
Configure the Instantly and Webflow Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instantly and Webflow Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instantly, Webflow, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instantly and Webflow integration works as expected. Depending on your setup, data should flow between Instantly and Webflow (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instantly and Webflow
Webflow + Instantly + Slack: When a new form is submitted in Webflow, a new lead is created in Instantly. The sales team is then notified via a Slack channel message about the new lead.
Webflow + Instantly + Google Sheets: When a new form is submitted in Webflow, a new lead is created in Instantly. Subsequently, the lead details, including form submission data, are recorded in a Google Sheets spreadsheet.
Instantly and Webflow integration alternatives
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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About Webflow
Use Webflow with Latenode to automate website updates and content workflows. Trigger flows on form submissions, CMS changes, or e-commerce events. Send data to other apps, generate reports, and manage content—all automated. Extend Webflow's capabilities with Latenode's code blocks, AI, and browser automation features for advanced control.
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See how Latenode works
FAQ Instantly and Webflow
How can I connect my Instantly account to Webflow using Latenode?
To connect your Instantly account to Webflow on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instantly and click on "Connect".
- Authenticate your Instantly and Webflow accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Webflow CMS from new Instantly leads?
Yes, absolutely! Latenode's visual editor allows you to instantly update Webflow CMS items upon new Instantly lead capture, automating content updates and freeing your time.
What types of tasks can I perform by integrating Instantly with Webflow?
Integrating Instantly with Webflow allows you to perform various tasks, including:
- Adding new Webflow CMS items from successful Instantly lead gen campaigns.
- Updating Webflow form submissions data with Instantly campaign performance metrics.
- Triggering personalized email sequences in Instantly based on Webflow actions.
- Creating new Webflow user accounts upon opt-in via Instantly lead forms.
- Synchronizing Instantly campaign data with Webflow e-commerce orders.
How do I handle Instantly’s API rate limits when updating Webflow?
Latenode lets you implement advanced error handling and queueing, effectively managing Instantly's API rate limits for reliable Webflow updates.
Are there any limitations to the Instantly and Webflow integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Real-time synchronization depends on the API capabilities of both Instantly and Webflow.
- Initial setup requires understanding of Instantly campaign structures and Webflow CMS.