How to connect Instantly and WooCommerce
Create a New Scenario to Connect Instantly and WooCommerce
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or WooCommerce will be your first step. To do this, click "Choose an app," find Instantly or WooCommerce, and select the appropriate trigger to start the scenario.

Add the Instantly Node
Select the Instantly node from the app selection panel on the right.

Instantly
Configure the Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WooCommerce Node
Next, click the plus (+) icon on the Instantly node, select WooCommerce from the list of available apps, and choose the action you need from the list of nodes within WooCommerce.

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Authenticate WooCommerce
Now, click the WooCommerce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WooCommerce settings. Authentication allows you to use WooCommerce through Latenode.
Configure the Instantly and WooCommerce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instantly and WooCommerce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instantly, WooCommerce, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Instantly and WooCommerce integration works as expected. Depending on your setup, data should flow between Instantly and WooCommerce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instantly and WooCommerce
Instantly + WooCommerce + Slack: When a new lead is created in Instantly, and a corresponding order is placed in WooCommerce, a message is sent to a Slack channel alerting the sales team of the new customer acquisition.
Instantly + WooCommerce + Google Sheets: When a new lead is created in Instantly and a corresponding order is placed in WooCommerce, the data from both events is added as a new row in a Google Sheet to track customer acquisition cost.
Instantly and WooCommerce integration alternatives
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic โ all without per-step pricing limits.
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About WooCommerce
Automate WooCommerce tasks inside Latenode. Sync orders, manage inventory, or trigger customer actions without code. Connect WooCommerce data to other apps, like CRMs or email platforms. Use Latenode's visual editor and built-in tools to scale your e-commerce automation beyond basic plugins. Customize further with JavaScript when needed.
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See how Latenode works
FAQ Instantly and WooCommerce
How can I connect my Instantly account to WooCommerce using Latenode?
To connect your Instantly account to WooCommerce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instantly and click on "Connect".
- Authenticate your Instantly and WooCommerce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new WooCommerce customers to Instantly campaigns?
Yes, you can! Latenode's visual editor makes it easy to trigger Instantly actions whenever new customers are added in WooCommerce, streamlining your marketing efforts and improving customer engagement.
What types of tasks can I perform by integrating Instantly with WooCommerce?
Integrating Instantly with WooCommerce allows you to perform various tasks, including:
- Automatically adding new WooCommerce customers to Instantly campaigns.
- Triggering personalized email sequences in Instantly for new orders.
- Updating WooCommerce order statuses based on Instantly campaign activity.
- Creating WooCommerce coupons for Instantly campaign subscribers.
- Syncing customer data between Instantly and WooCommerce in real-time.
What kind of advanced filtering options does Latenode offer with Instantly?
Latenode provides robust filtering and conditional logic via JavaScript, AI, and data manipulation blocks. Create segments based on purchase history and behavior.
Are there any limitations to the Instantly and WooCommerce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Rate limits of both Instantly and WooCommerce APIs apply.
- Historical data migration requires additional setup using batch processing.