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Automatically create or update Intercom leads from 123FormBuilder submissions using Latenode's visual editor. Customize data mapping with JavaScript, and scale without cost concerns thanks to affordable execution-based pricing.
Connect Intercom and 123FormBuilder in minutes with Latenode.
Create Intercom to 123FormBuilder workflow
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Intercom
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Intercom, triggered by another scenario, or executed manually (for testing purposes). In most cases, Intercom or 123FormBuilder will be your first step. To do this, click "Choose an app," find Intercom or 123FormBuilder, and select the appropriate trigger to start the scenario.

Select the Intercom node from the app selection panel on the right.

Intercom
Click on the Intercom node to configure it. You can modify the Intercom URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Intercom node, select 123FormBuilder from the list of available apps, and choose the action you need from the list of nodes within 123FormBuilder.

Intercom
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123FormBuilder
Now, click the 123FormBuilder node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your 123FormBuilder settings. Authentication allows you to use 123FormBuilder through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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123FormBuilder
Trigger on Webhook
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Intercom
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Iterator
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Webhook response
After configuring Intercom, 123FormBuilder, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Intercom and 123FormBuilder integration works as expected. Depending on your setup, data should flow between Intercom and 123FormBuilder (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
123FormBuilder + Slack: When a new submission is received in 123FormBuilder, send a message to a dedicated Slack channel to notify the team for quick follow-up.
123FormBuilder + Intercom + Google Sheets: When a new form is submitted in 123FormBuilder, log the submission details in Google Sheets and trigger a conversation in Intercom based on the new submission.
About Intercom
Integrate Intercom with Latenode to automate customer support and engagement. Trigger workflows based on Intercom events to update CRMs, send personalized emails, or escalate issues. Latenode’s visual editor and flexible logic let you build custom support automation that adapts to your business needs, without complex coding or per-step fees.
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About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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How can I connect my Intercom account to 123FormBuilder using Latenode?
To connect your Intercom account to 123FormBuilder on Latenode, follow these steps:
Can I automatically create Intercom leads from form submissions?
Yes, you can! Latenode allows automatic lead creation in Intercom from 123FormBuilder submissions, streamlining your sales process and improving lead response times, thanks to efficient automation.
What types of tasks can I perform by integrating Intercom with 123FormBuilder?
Integrating Intercom with 123FormBuilder allows you to perform various tasks, including:
How secure is my Intercom data when using Latenode?
Latenode employs robust security measures, including encryption and secure authentication protocols, ensuring your Intercom data remains protected throughout the integration process.
Are there any limitations to the Intercom and 123FormBuilder integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: