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Automatically send Intercom user events to Facebook Conversions for optimized ad targeting and attribution. Latenode's visual editor makes setup simple, and its affordable pay-by-execution pricing makes scaling efficient.
Connect Intercom and Facebook Conversions in minutes with Latenode.
Create Intercom to Facebook Conversions workflow
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Intercom
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Intercom, triggered by another scenario, or executed manually (for testing purposes). In most cases, Intercom or Facebook Conversions will be your first step. To do this, click "Choose an app," find Intercom or Facebook Conversions, and select the appropriate trigger to start the scenario.

Select the Intercom node from the app selection panel on the right.

Intercom
Click on the Intercom node to configure it. You can modify the Intercom URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Intercom node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

Intercom
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Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Intercom
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Iterator
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Webhook response
After configuring Intercom, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Intercom and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Intercom and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Intercom + Facebook Conversions: When a new customer is created in Shopify, their details are used to create a lead in Intercom. This new Intercom lead triggers a conversion event to be sent to Facebook Conversions for targeted advertising.
Facebook Conversions + Intercom + Google Sheets: When a Facebook Conversion event is sent, the event data is used to create a new lead in Intercom. The Intercom lead's information is then added as a new row in a Google Sheet for tracking and analysis.
About Intercom
Integrate Intercom with Latenode to automate customer support and engagement. Trigger workflows based on Intercom events to update CRMs, send personalized emails, or escalate issues. Latenode’s visual editor and flexible logic let you build custom support automation that adapts to your business needs, without complex coding or per-step fees.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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How can I connect my Intercom account to Facebook Conversions using Latenode?
To connect your Intercom account to Facebook Conversions on Latenode, follow these steps:
Can I track new Intercom leads as Facebook Conversion events?
Yes, you can! Latenode allows seamless data flow using visual workflows, triggering Facebook Conversions events for every new lead in Intercom to optimize ad campaigns and improve ROI.
What types of tasks can I perform by integrating Intercom with Facebook Conversions?
Integrating Intercom with Facebook Conversions allows you to perform various tasks, including:
How can I trigger Intercom conversations from Facebook ad conversions?
Use Latenode to watch for Facebook Conversions and then automatically create Intercom conversations to engage high-intent users immediately, boosting sales.
Are there any limitations to the Intercom and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: