Intercom and Facebook Conversions Integration

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Automatically send Intercom user events to Facebook Conversions for optimized ad targeting and attribution. Latenode's visual editor makes setup simple, and its affordable pay-by-execution pricing makes scaling efficient.

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Intercom

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Intercom and Facebook Conversions

Create a New Scenario to Connect Intercom and Facebook Conversions

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Intercom, triggered by another scenario, or executed manually (for testing purposes). In most cases, Intercom or Facebook Conversions will be your first step. To do this, click "Choose an app," find Intercom or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Intercom Node

Select the Intercom node from the app selection panel on the right.

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Intercom

Configure the Intercom

Click on the Intercom node to configure it. You can modify the Intercom URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Intercom

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Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the Intercom node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Facebook Conversions

Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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Facebook Conversions

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Connect Facebook Conversions

Sign In

Run node once

Configure the Intercom and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Conversions Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Intercom and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Intercom, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Intercom and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Intercom and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Intercom and Facebook Conversions

Shopify + Intercom + Facebook Conversions: When a new customer is created in Shopify, their details are used to create a lead in Intercom. This new Intercom lead triggers a conversion event to be sent to Facebook Conversions for targeted advertising.

Facebook Conversions + Intercom + Google Sheets: When a Facebook Conversion event is sent, the event data is used to create a new lead in Intercom. The Intercom lead's information is then added as a new row in a Google Sheet for tracking and analysis.

Intercom and Facebook Conversions integration alternatives

About Intercom

Integrate Intercom with Latenode to automate customer support and engagement. Trigger workflows based on Intercom events to update CRMs, send personalized emails, or escalate issues. Latenode’s visual editor and flexible logic let you build custom support automation that adapts to your business needs, without complex coding or per-step fees.

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ Intercom and Facebook Conversions

How can I connect my Intercom account to Facebook Conversions using Latenode?

To connect your Intercom account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Intercom and click on "Connect".
  • Authenticate your Intercom and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track new Intercom leads as Facebook Conversion events?

Yes, you can! Latenode allows seamless data flow using visual workflows, triggering Facebook Conversions events for every new lead in Intercom to optimize ad campaigns and improve ROI.

What types of tasks can I perform by integrating Intercom with Facebook Conversions?

Integrating Intercom with Facebook Conversions allows you to perform various tasks, including:

  • Automatically creating custom audiences in Facebook based on Intercom user segments.
  • Sending targeted Facebook ads to Intercom users based on their in-app behavior.
  • Tracking the ROI of Intercom conversations by attributing conversions in Facebook.
  • Updating Facebook lead information based on Intercom user data in real-time.
  • Creating personalized marketing campaigns based on Intercom and Facebook data.

How can I trigger Intercom conversations from Facebook ad conversions?

Use Latenode to watch for Facebook Conversions and then automatically create Intercom conversations to engage high-intent users immediately, boosting sales.

Are there any limitations to the Intercom and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Intercom prior to integration may not be automatically synced.
  • Complex data transformations might require JavaScript coding in Latenode.
  • Rate limits of the Intercom and Facebook Conversions APIs still apply.

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