Intercom and Serper Integration

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Enrich Intercom conversations with real-time SEO data from Serper using Latenode’s visual editor. Easily surface relevant keywords and site insights, automate reports, and scale outreach, all at an affordable execution cost.

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Intercom

Serper

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Intercom and Serper

Create a New Scenario to Connect Intercom and Serper

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Intercom, triggered by another scenario, or executed manually (for testing purposes). In most cases, Intercom or Serper will be your first step. To do this, click "Choose an app," find Intercom or Serper, and select the appropriate trigger to start the scenario.

Add the Intercom Node

Select the Intercom node from the app selection panel on the right.

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Intercom

Configure the Intercom

Click on the Intercom node to configure it. You can modify the Intercom URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Intercom

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Connect Intercom

Sign In

Run node once

Add the Serper Node

Next, click the plus (+) icon on the Intercom node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper

Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.

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Connect Serper

Sign In

Run node once

Configure the Intercom and Serper Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Serper Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Intercom and Serper Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Intercom, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Intercom and Serper integration works as expected. Depending on your setup, data should flow between Intercom and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Intercom and Serper

Intercom + Serper + Slack: When a new conversation is started in Intercom, the message is sent to Serper for a Google Search to identify the root cause of the customer issue. The search results are then sent to a dedicated Slack channel to alert the product team.

Serper + Google Sheets + Intercom: Periodically search Google using Serper to identify emerging customer questions. Append these questions to a Google Sheet. Then, use the data to proactively address these questions in Intercom FAQs by either creating a new FAQ or updating an existing one.

Intercom and Serper integration alternatives

About Intercom

Integrate Intercom with Latenode to automate customer support and engagement. Trigger workflows based on Intercom events to update CRMs, send personalized emails, or escalate issues. Latenode’s visual editor and flexible logic let you build custom support automation that adapts to your business needs, without complex coding or per-step fees.

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

See how Latenode works

FAQ Intercom and Serper

How can I connect my Intercom account to Serper using Latenode?

To connect your Intercom account to Serper on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Intercom and click on "Connect".
  • Authenticate your Intercom and Serper accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Intercom messages based on Serper keyword ranking?

Yes, you can! Use Latenode to monitor keyword rankings with Serper, then automatically trigger personalized Intercom messages when rankings change, improving customer engagement.

What types of tasks can I perform by integrating Intercom with Serper?

Integrating Intercom with Serper allows you to perform various tasks, including:

  • Automatically create Intercom leads from successful Serper SEO campaigns.
  • Send personalized Intercom messages based on keyword search data.
  • Update Intercom user profiles with data from Serper search results.
  • Trigger Intercom conversations when new keywords start ranking.
  • Analyze Intercom support tickets for emerging SEO-related issues.

How secure is connecting Intercom to Serper within Latenode?

Latenode uses secure authentication protocols and data encryption to protect your Intercom and Serper credentials and data during integration.

Are there any limitations to the Intercom and Serper integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex Serper queries might require custom JavaScript code.
  • High-volume Intercom operations can be limited by API rate limits.
  • Historical Serper data analysis requires separate data storage.

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