How to connect Jotform and Serper
Create a New Scenario to Connect Jotform and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Jotform, triggered by another scenario, or executed manually (for testing purposes). In most cases, Jotform or Serper will be your first step. To do this, click "Choose an app," find Jotform or Serper, and select the appropriate trigger to start the scenario.

Add the Jotform Node
Select the Jotform node from the app selection panel on the right.


Jotform

Add the Serper Node
Next, click the plus (+) icon on the Jotform node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.


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Serper

Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Jotform and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Jotform and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Jotform
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Jotform, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Jotform and Serper integration works as expected. Depending on your setup, data should flow between Jotform and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Jotform and Serper
Jotform + Serper + Slack: When a new submission is received in Jotform, the details are used to perform a search using Serper. The search results are then summarized and sent to a designated Slack channel.
Serper + Jotform + Google Sheets: A Google search is performed using Serper, and the results are automatically submitted to a Jotform form. Subsequently, the Jotform submission data is added as a new row to a Google Sheet, tracking search result trends over time.
Jotform and Serper integration alternatives

About Jotform
Use Jotform in Latenode to automate data collection and processing. Trigger workflows from new form submissions, validating and routing data to your CRM, database, or other apps. Enrich Jotform data with AI or custom logic, eliminating manual entry and ensuring consistent data handling across your systems.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Jotform and Serper
How can I connect my Jotform account to Serper using Latenode?
To connect your Jotform account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Jotform and click on "Connect".
- Authenticate your Jotform and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate SEO keyword research based on form submissions?
Yes, you can! Latenode lets you trigger Serper searches based on Jotform data. Use AI blocks to analyze results and update a CRM, streamlining marketing automation.
What types of tasks can I perform by integrating Jotform with Serper?
Integrating Jotform with Serper allows you to perform various tasks, including:
- Automatically generating SEO reports from form submission data.
- Extracting customer feedback and analyzing keyword trends.
- Creating personalized marketing campaigns using search insights.
- Validating user-submitted data against real-time search results.
- Automating competitor analysis based on form input.
What Jotform features are supported within Latenode workflows?
Latenode supports creating, updating, and retrieving form submissions, enabling powerful data-driven automations and real-time data management.
Are there any limitations to the Jotform and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Serper queries may consume credits faster.
- Jotform's API limits submission retrieval rates.
- Custom JavaScript may be needed for advanced data transformations.