Klaviyo and Customer.io Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Sync Klaviyo and Customer.io for unified customer data. Latenode's visual editor simplifies complex data flows, while affordable execution-based pricing lets you scale advanced segmentation and personalized journeys without cost concerns.

Klaviyo + Customer.io integration

Connect Klaviyo and Customer.io in minutes with Latenode.

Start for free

Automate your workflow

Swap Apps

Klaviyo

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Klaviyo and Customer.io

Create a New Scenario to Connect Klaviyo and Customer.io

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Klaviyo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Klaviyo or Customer.io will be your first step. To do this, click "Choose an app," find Klaviyo or Customer.io, and select the appropriate trigger to start the scenario.

Add the Klaviyo Node

Select the Klaviyo node from the app selection panel on the right.

+
1

Klaviyo

Configure the Klaviyo

Click on the Klaviyo node to configure it. You can modify the Klaviyo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

Klaviyo

Node type

#1 Klaviyo

/

Name

Untitled

Connection *

Select

Map

Connect Klaviyo

Sign In
⏡

Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Klaviyo node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

1

Klaviyo

βš™

+
2

Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

1

Klaviyo

βš™

+
2

Customer.io

Node type

#2 Customer.io

/

Name

Untitled

Connection *

Select

Map

Connect Customer.io

Sign In
⏡

Run node once

Configure the Klaviyo and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

Klaviyo

βš™

+
2

Customer.io

Node type

#2 Customer.io

/

Name

Untitled

Connection *

Select

Map

Connect Customer.io

Customer.io Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

⏡

Run node once

Set Up the Klaviyo and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

βš™

6

AI Anthropic Claude 3

βš™

+
7

Customer.io

1

Trigger on Webhook

βš™

2

Klaviyo

βš™

βš™

3

Iterator

βš™

+
4

Webhook response

Save and Activate the Scenario

After configuring Klaviyo, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Klaviyo and Customer.io integration works as expected. Depending on your setup, data should flow between Klaviyo and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Klaviyo and Customer.io

Shopify + Klaviyo + Customer.io: When a new customer is created in Shopify, they are added to a specific list in Klaviyo and a segment in Customer.io to initiate personalized welcome email campaigns.

Customer.io + Klaviyo + Slack: When a customer event is tracked in Customer.io, a Klaviyo email campaign is sent, and a notification is sent to a Slack channel.

Klaviyo and Customer.io integration alternatives

About Klaviyo

Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Klaviyo and Customer.io

How can I connect my Klaviyo account to Customer.io using Latenode?

To connect your Klaviyo account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Klaviyo and click on "Connect".
  • Authenticate your Klaviyo and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Customer.io emails based on Klaviyo segment activity?

Yes, using Latenode, you can trigger Customer.io emails based on Klaviyo segment activity. Latenode's visual editor simplifies complex logic for precise, automated customer journeys.

What types of tasks can I perform by integrating Klaviyo with Customer.io?

Integrating Klaviyo with Customer.io allows you to perform various tasks, including:

  • Synchronizing new Klaviyo subscribers to Customer.io as new users.
  • Updating Customer.io user attributes with Klaviyo profile data.
  • Triggering Klaviyo email flows when specific events occur in Customer.io.
  • Creating segments in Customer.io based on Klaviyo engagement metrics.
  • Consolidating marketing performance data from both platforms for reporting.

How securely does Latenode handle Klaviyo and Customer.io API keys?

Latenode securely stores API keys using advanced encryption. Access is strictly controlled and compliant with industry security standards.

Are there any limitations to the Klaviyo and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial data synchronization may take time depending on dataset size.
  • Real-time synchronization relies on both Klaviyo and Customer.io API availability.
  • Advanced custom logic may require some JavaScript knowledge.

Try now