How to connect Klaviyo and FreeAgent
Create a New Scenario to Connect Klaviyo and FreeAgent
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Klaviyo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Klaviyo or FreeAgent will be your first step. To do this, click "Choose an app," find Klaviyo or FreeAgent, and select the appropriate trigger to start the scenario.

Add the Klaviyo Node
Select the Klaviyo node from the app selection panel on the right.


Klaviyo

Add the FreeAgent Node
Next, click the plus (+) icon on the Klaviyo node, select FreeAgent from the list of available apps, and choose the action you need from the list of nodes within FreeAgent.


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Authenticate FreeAgent
Now, click the FreeAgent node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your FreeAgent settings. Authentication allows you to use FreeAgent through Latenode.
Configure the Klaviyo and FreeAgent Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Klaviyo and FreeAgent Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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FreeAgent
Trigger on Webhook
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Klaviyo
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Klaviyo, FreeAgent, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Klaviyo and FreeAgent integration works as expected. Depending on your setup, data should flow between Klaviyo and FreeAgent (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Klaviyo and FreeAgent
Shopify + Klaviyo + FreeAgent: When a new customer is created in Shopify, they are added to a Klaviyo list for marketing, and a contact is created in FreeAgent for accounting purposes.
FreeAgent + Klaviyo + Slack: When an invoice is marked as paid in FreeAgent, a thank you email is sent via Klaviyo, and a notification is sent to a Slack channel.
Klaviyo and FreeAgent integration alternatives

About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
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About FreeAgent
Use FreeAgent in Latenode to automate accounting tasks. Create workflows that automatically reconcile bank data, generate reports, or update financial records based on triggers from other apps. Avoid manual data entry and ensure accuracy by connecting FreeAgent with your CRM, payment gateways, or e-commerce platforms.
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See how Latenode works
FAQ Klaviyo and FreeAgent
How can I connect my Klaviyo account to FreeAgent using Latenode?
To connect your Klaviyo account to FreeAgent on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Klaviyo and click on "Connect".
- Authenticate your Klaviyo and FreeAgent accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate invoice creation upon new Klaviyo customer sign-ups?
Yes, you can! Latenode lets you build this automation visually. Auto-create FreeAgent invoices for new Klaviyo subscribers and save time with this streamlined workflow.
What types of tasks can I perform by integrating Klaviyo with FreeAgent?
Integrating Klaviyo with FreeAgent allows you to perform various tasks, including:
- Automatically create FreeAgent contacts from new Klaviyo subscribers.
- Update customer details in FreeAgent when Klaviyo profiles are updated.
- Trigger email campaigns in Klaviyo based on invoice status changes in FreeAgent.
- Log FreeAgent invoices as custom events in Klaviyo for segmentation.
- Create personalized welcome flows in Klaviyo after new FreeAgent invoices.
What Klaviyo triggers are available within Latenode’s visual builder?
Latenode supports various Klaviyo triggers, like new subscribers, list updates, and campaign activity. Use them to start powerful automations!
Are there any limitations to the Klaviyo and FreeAgent integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration requires custom scripting or manual import.
- Advanced FreeAgent reporting might need direct API calls.
- The integration is limited by the Klaviyo and FreeAgent API rate limits.