How to connect Klaviyo and HeyGen
Create a New Scenario to Connect Klaviyo and HeyGen
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Klaviyo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Klaviyo or HeyGen will be your first step. To do this, click "Choose an app," find Klaviyo or HeyGen, and select the appropriate trigger to start the scenario.

Add the Klaviyo Node
Select the Klaviyo node from the app selection panel on the right.


Klaviyo

Add the HeyGen Node
Next, click the plus (+) icon on the Klaviyo node, select HeyGen from the list of available apps, and choose the action you need from the list of nodes within HeyGen.


Klaviyo
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HeyGen


Authenticate HeyGen
Now, click the HeyGen node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HeyGen settings. Authentication allows you to use HeyGen through Latenode.
Configure the Klaviyo and HeyGen Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Klaviyo and HeyGen Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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HeyGen
Trigger on Webhook
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Klaviyo
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Klaviyo, HeyGen, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Klaviyo and HeyGen integration works as expected. Depending on your setup, data should flow between Klaviyo and HeyGen (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Klaviyo and HeyGen
Klaviyo + HeyGen + Shopify: When a new profile is added to a Klaviyo list, a personalized welcome video is created using HeyGen. This video is then used to update the customer's profile in Shopify with product recommendations based on the video content.
HeyGen + Klaviyo + Google Sheets: A personalized video is generated in HeyGen. The recipient's data and video link are logged to a Google Sheet. This data is then used to trigger an email campaign in Klaviyo.
Klaviyo and HeyGen integration alternatives

About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
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About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
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See how Latenode works
FAQ Klaviyo and HeyGen
How can I connect my Klaviyo account to HeyGen using Latenode?
To connect your Klaviyo account to HeyGen on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Klaviyo and click on "Connect".
- Authenticate your Klaviyo and HeyGen accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I personalize HeyGen videos based on Klaviyo segment data?
Yes! Latenode allows seamless data transfer, letting you trigger personalized HeyGen video creation based on Klaviyo segments. Boost engagement with targeted video content.
What types of tasks can I perform by integrating Klaviyo with HeyGen?
Integrating Klaviyo with HeyGen allows you to perform various tasks, including:
- Automatically create personalized video messages for new Klaviyo subscribers.
- Update HeyGen avatar scripts based on Klaviyo customer purchase history.
- Trigger HeyGen video generation when a customer reaches a Klaviyo milestone.
- Send personalized birthday videos via Klaviyo using HeyGen avatars.
- Create unique welcome videos for different Klaviyo email list segments.
How does Latenode handle Klaviyo event data for HeyGen integrations?
Latenode provides robust data mapping, ensuring seamless transfer of Klaviyo event details to HeyGen for personalized video creation.
Are there any limitations to the Klaviyo and HeyGen integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex video scripts may require more processing time in HeyGen.
- High volumes of Klaviyo events could impact workflow execution speed.
- Custom HeyGen avatar features might need JavaScript integration in Latenode.