How to connect Klaviyo and Instagram for Business
Create a New Scenario to Connect Klaviyo and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Klaviyo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Klaviyo or Instagram for Business will be your first step. To do this, click "Choose an app," find Klaviyo or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Klaviyo Node
Select the Klaviyo node from the app selection panel on the right.


Klaviyo

Add the Instagram for Business Node
Next, click the plus (+) icon on the Klaviyo node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.


Klaviyo
⚙
Instagram for Business

Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Klaviyo and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Klaviyo and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Instagram for Business
Trigger on Webhook
⚙

Klaviyo
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Klaviyo, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Klaviyo and Instagram for Business integration works as expected. Depending on your setup, data should flow between Klaviyo and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Klaviyo and Instagram for Business
Klaviyo + Instagram for Business + Slack: When a new profile is added to a Klaviyo list, a welcome message can be automatically sent as an Instagram post. For profiles deemed high-value based on Klaviyo data, a Slack notification is sent to alert the marketing team.
Instagram for Business + Klaviyo + Google Sheets: Track Instagram ad performance. When new media is posted, get its insights, send the key metrics to Klaviyo to update a user profile based on ad interaction, and log the data in Google Sheets for reporting.
Klaviyo and Instagram for Business integration alternatives

About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
Similar apps
Related categories
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
Related categories
See how Latenode works
FAQ Klaviyo and Instagram for Business
How can I connect my Klaviyo account to Instagram for Business using Latenode?
To connect your Klaviyo account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Klaviyo and click on "Connect".
- Authenticate your Klaviyo and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Klaviyo emails from new Instagram followers?
Yes, you can! Latenode allows you to trigger Klaviyo emails based on new Instagram followers. Use our visual editor and pre-built nodes for quick automation.
What types of tasks can I perform by integrating Klaviyo with Instagram for Business?
Integrating Klaviyo with Instagram for Business allows you to perform various tasks, including:
- Add new Instagram followers to a Klaviyo list automatically.
- Send personalized Klaviyo emails to new followers.
- Track Instagram ad performance data in Klaviyo.
- Create Klaviyo segments based on Instagram engagement.
- Update Klaviyo profiles with Instagram profile information.
Can I use custom JavaScript code with Klaviyo and Latenode?
Yes, Latenode lets you extend Klaviyo with custom JavaScript code for advanced data manipulation and logic.
Are there any limitations to the Klaviyo and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram API may affect performance.
- Custom field mapping in Klaviyo requires careful configuration.
- Historical data migration may require additional setup.