How to connect Klaviyo and Serper
Create a New Scenario to Connect Klaviyo and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Klaviyo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Klaviyo or Serper will be your first step. To do this, click "Choose an app," find Klaviyo or Serper, and select the appropriate trigger to start the scenario.

Add the Klaviyo Node
Select the Klaviyo node from the app selection panel on the right.


Klaviyo

Add the Serper Node
Next, click the plus (+) icon on the Klaviyo node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.


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Serper

Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Klaviyo and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Klaviyo and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Klaviyo
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Klaviyo, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Klaviyo and Serper integration works as expected. Depending on your setup, data should flow between Klaviyo and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Klaviyo and Serper
Klaviyo + Serper + Slack: When a new email campaign is created in Klaviyo, extract keywords and use Serper to track their search rank. Notify a Slack channel with ranking changes for those keywords.
Serper + Klaviyo + Google Sheets: Use Serper to find trending products via search data. Add these products to Klaviyo email campaigns and save the search results to a Google Sheet for analysis.
Klaviyo and Serper integration alternatives

About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Klaviyo and Serper
How can I connect my Klaviyo account to Serper using Latenode?
To connect your Klaviyo account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Klaviyo and click on "Connect".
- Authenticate your Klaviyo and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I personalize emails based on search engine data?
Yes, you can! With Latenode, enrich Klaviyo emails using Serper data for tailored campaigns. Leverage no-code blocks and JavaScript for advanced personalization and maximum customer engagement.
What types of tasks can I perform by integrating Klaviyo with Serper?
Integrating Klaviyo with Serper allows you to perform various tasks, including:
- Triggering Klaviyo emails based on new keyword rankings found by Serper.
- Updating Klaviyo contact properties with SEO data retrieved from Serper.
- Creating personalized email content in Klaviyo using Serper's SERP analysis.
- Segmenting Klaviyo lists based on search engine visibility insights from Serper.
- Automating email A/B tests in Klaviyo using keyword data from Serper.
How can I automate Klaviyo list segmentation with Serper data?
You can create flows that dynamically segment Klaviyo lists based on insights from Serper, using Latenode’s visual editor and data transformation tools.
Are there any limitations to the Klaviyo and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Serper API usage is subject to their rate limits, potentially affecting high-volume workflows.
- Complex data transformations between Klaviyo and Serper might require custom JavaScript code.
- Initial setup requires a basic understanding of both Klaviyo and Serper's data structures.