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Capture Landbot.io leads and instantly nurture them in Mailchimp. Latenodeβs visual editor makes complex segmentation easy and affordable, scaling lead engagement without code or expensive per-step fees.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Landbot.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Landbot.io or Mailchimp will be your first step. To do this, click "Choose an app," find Landbot.io or Mailchimp, and select the appropriate trigger to start the scenario.

Select the Landbot.io node from the app selection panel on the right.

Landbot.io
Click on the Landbot.io node to configure it. You can modify the Landbot.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Landbot.io node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.

Landbot.io
β
Mailchimp
Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
β
Mailchimp
Trigger on Webhook
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Landbot.io
β
β
Iterator
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Webhook response
After configuring Landbot.io, Mailchimp, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Landbot.io and Mailchimp integration works as expected. Depending on your setup, data should flow between Landbot.io and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Landbot.io + Mailchimp + Google Sheets: When a new event is captured in Landbot, the customer's information is added or updated in Mailchimp. Then, a new row is added to a Google Sheet to log the interaction.
Landbot.io + Mailchimp + Slack: When a new event is captured in Landbot, a specific tag is added to the corresponding subscriber in Mailchimp based on survey results. Then, a message is sent to a Slack channel to notify the team about the survey response and the Mailchimp tag update.
About Landbot.io
Use Landbot.io in Latenode to build no-code chatbots, then connect them to your wider automation. Capture leads, qualify prospects, or provide instant support and trigger follow-up actions directly in your CRM, databases, or marketing tools. Latenode handles complex logic, scaling, and integrations without per-step fees.
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About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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How can I connect my Landbot.io account to Mailchimp using Latenode?
To connect your Landbot.io account to Mailchimp on Latenode, follow these steps:
Can I automatically add Landbot.io leads to Mailchimp?
Yes, you can! Latenode lets you instantly add new Landbot.io leads to your Mailchimp lists, triggering targeted campaigns. Scale your lead nurturing efforts easily using our visual flow builder.
What types of tasks can I perform by integrating Landbot.io with Mailchimp?
Integrating Landbot.io with Mailchimp allows you to perform various tasks, including:
How do I handle errors when Landbot.io fails to send data to Mailchimp?
Latenode offers robust error handling. Use conditional logic and error handling blocks to retry failed attempts or send notifications, ensuring reliable data flow.
Are there any limitations to the Landbot.io and Mailchimp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: