How to connect LeadMagic and Attio
Create a New Scenario to Connect LeadMagic and Attio
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a LeadMagic, triggered by another scenario, or executed manually (for testing purposes). In most cases, LeadMagic or Attio will be your first step. To do this, click "Choose an app," find LeadMagic or Attio, and select the appropriate trigger to start the scenario.

Add the LeadMagic Node
Select the LeadMagic node from the app selection panel on the right.

LeadMagic
Configure the LeadMagic
Click on the LeadMagic node to configure it. You can modify the LeadMagic URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Attio Node
Next, click the plus (+) icon on the LeadMagic node, select Attio from the list of available apps, and choose the action you need from the list of nodes within Attio.

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Attio
Authenticate Attio
Now, click the Attio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Attio settings. Authentication allows you to use Attio through Latenode.
Configure the LeadMagic and Attio Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the LeadMagic and Attio Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Attio
Trigger on Webhook
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LeadMagic
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring LeadMagic, Attio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the LeadMagic and Attio integration works as expected. Depending on your setup, data should flow between LeadMagic and Attio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect LeadMagic and Attio
LeadMagic + Attio + Slack: When a new lead is identified in LeadMagic, enrich the lead's information using Attio. Then, post a notification about the new enriched lead in a designated Slack channel.
Attio + LeadMagic + HubSpot: When a new entry is created or updated in Attio, use LeadMagic to find more details about the lead's company. If found, create or update a contact in HubSpot with the enriched lead data.
LeadMagic and Attio integration alternatives
About LeadMagic
Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.
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About Attio
Use Attio in Latenode to automate contact and relationship management. Sync data, trigger actions based on contact updates, and build custom workflows that span multiple apps. Latenode’s flexibility lets you enrich Attio data with AI or other sources, creating smarter, automated CRM processes.
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See how Latenode works
FAQ LeadMagic and Attio
How can I connect my LeadMagic account to Attio using Latenode?
To connect your LeadMagic account to Attio on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select LeadMagic and click on "Connect".
- Authenticate your LeadMagic and Attio accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich new LeadMagic leads in Attio automatically?
Yes, you can! Latenode lets you instantly enrich new LeadMagic leads in Attio. This automated data sync ensures your Attio records are always up-to-date, saving time and improving data accuracy.
What types of tasks can I perform by integrating LeadMagic with Attio?
Integrating LeadMagic with Attio allows you to perform various tasks, including:
- Automatically create new Attio records from captured LeadMagic leads.
- Update existing Attio records with new information gathered by LeadMagic.
- Trigger personalized email sequences in Attio based on LeadMagic lead data.
- Segment leads in Attio based on LeadMagic campaign performance metrics.
- Analyze LeadMagic data within Attio for comprehensive reporting.
Can I use custom JavaScript code to transform LeadMagic data?
Yes! Latenode supports custom JavaScript, allowing you to transform LeadMagic data before it's sent to Attio for advanced data manipulation.
Are there any limitations to the LeadMagic and Attio integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the LeadMagic and Attio APIs may affect workflow speed.
- Complex data transformations might require advanced JavaScript knowledge.
- Changes to LeadMagic or Attio APIs could necessitate workflow adjustments.